Marketing Operations Specialist

Marketing Operations Specialist Reports To: Director of Marketing Position Summary Stridepath is seeking a highly motivated, detail-oriented Marketing Operations Specialist to join our growing marketing team. This is an exciting opportunity for a recent college graduate or early-career marketing professional who is passionate about marketing technology, enjoys solving problems, and wants to build a career in B2B marketing. Reporting directly to the Director of Marketing, this role will own the day-to-day execution and optimization of Stridepath's marketing technology platform while supporting integrated marketing campaigns that drive brand awareness, customer engagement, and pipeline growth. The ideal candidate is eager to learn, embraces new technology, enjoys working with data, and thrives in a collaborative, fast-paced environment. At Stridepath, we don't expect you to know everything on day one. We're looking for someone who is curious, takes initiative, embraces AI and emerging technologies, and wants to grow into a marketing operations leader as our company continues to grow. Why Join Stridepath? At Stridepath, you'll have the opportunity to make an immediate impact while working alongside experienced leaders in a collaborative, entrepreneurial environment. Rather than being one member of a large marketing team, you'll gain hands-on experience across marketing operations, automation, content creation, website management, AI, analytics, and campaign execution. If you're passionate about learning, eager to grow, and excited to help build the future of marketing using innovative technology, we'd love to meet you. Key Responsibilities Marketing Operations & Automation Administer and optimize Salesforce CRM and Salesforce Account Engagement (formerly Pardot). Build, test, and deploy marketing emails, engagement programs, automation workflows, landing pages, forms, and email templates. Create and manage lead scoring, segmentation, list management, and marketing automation programs. Set up campaign tracking, attribution, and reporting within Salesforce. Maintain CRM data integrity, database hygiene, and lead quality. Ensure seamless synchronization between Salesforce CRM and Salesforce Account Engagement. Support marketing technology integrations and identify opportunities to improve efficiency through automation. Campaign Execution Execute integrated marketing campaigns supporting webinars, events, partner marketing, customer marketing, digital campaigns, and demand generation initiatives. Build campaign assets including emails, landing pages, forms, registration pages, and follow-up nurture programs. Coordinate campaign schedules, perform quality assurance testing, and ensure timely execution. Monitor campaign performance and recommend optimization opportunities. Content Development Create and maintain marketing assets including: One-pagers eBooks Case studies Customer success stories Email campaigns Webinar assets Event collateral Presentation decks Sales enablement materials Social media graphics Website content Ensure all content aligns with Stridepath's brand standards, messaging, and go-to-market strategy. Website Management Serve as the day-to-day marketing owner of the Stridepath website built on WordPress. Collaborate with Beck Digital, Stridepath's website development partner, to coordinate website updates, enhancements, and ongoing maintenance. Partner with Beck Digital to support ongoing SEO initiatives, facilitate content updates, and help implement recommendations that improve search visibility and website performance. Create and publish website content including landing pages, blogs, customer success stories, solution pages, and downloadable resources. Manage website forms, calls-to-action, and lead capture functionality to support marketing campaigns and demand generation. Coordinate website content updates with internal stakeholders to ensure accuracy, consistency, and alignment with Stridepath's brand and messaging. Monitor website performance using Google Analytics, Google Search Console, and other reporting tools, providing insights and recommendations for continuous improvement. Conduct routine quality assurance to ensure website content, links, forms, and integrations function properly across devices and browsers. Reporting & Analytics Develop executive dashboards and marketing performance reports. Track key marketing metrics including email engagement, marketing qualified leads (MQLs), pipeline contribution, campaign performance, and ROI. Monitor funnel conversion metrics and identify opportunities for continuous improvement. Analyze campaign performance and provide actionable recommendations. Artificial Intelligence & Innovation Leverage AI-powered tools to improve marketing productivity, streamline workflows, accelerate content creation, and optimize campaign performance. Utilize AI to assist with research, writing, personalization, reporting, process automation, and campaign optimization while maintaining brand quality and accuracy. Stay current on emerging AI technologies and recommend innovative ways to improve marketing effectiveness and operational efficiency. Marketing Operations & Process Improvement Maintain marketing calendars, project documentation, and campaign timelines. Partner closely with Sales to ensure CRM alignment, lead management, and campaign reporting accuracy. Support webinar platforms, event registration tools, and other marketing technologies. Develop scalable marketing processes that support company growth. Collaborate with the Director of Marketing on strategic marketing initiatives while continuously improving processes across marketing operations, digital marketing, demand generation, content, events, and reporting. Qualifications Required Qualifications Bachelor's degree in Marketing, Business, Communications, Digital Marketing, or a related field. 0–2 years of marketing experience (internships are encouraged). Excellent written and verbal communication skills. Strong organizational and project management skills. High attention to detail with exceptional time management abilities. Analytical mindset with strong problem-solving skills. Self-motivated with a willingness to learn new technologies and continuously improve. Ability to manage multiple projects in a fast-paced environment. Passion for marketing technology, data, and process improvement. Interest in leveraging AI tools such as ChatGPT, Gemini, and other emerging technologies to improve marketing performance, streamline workflows, and enhance creativity and productivity. Preferred Qualifications Experience with Salesforce CRM and Salesforce Account Engagement (formerly Pardot) is a plus. Experience with WordPress content management is a plus. Familiarity with Canva or similar design tools. Experience with Google Analytics and Google Search Console. Basic understanding of SEO and digital marketing best practices. Proficiency with Google Workspace (Docs, Sheets, Slides, Drive, Gmail, and Calendar) and other cloud-based collaboration tools. What We Offer Competitive compensation package Equity opportunities (for select candidates). Flexible work environment (remote/hybrid). Opportunities to grow with one of the fastest-evolving ServiceNow partners. Certification and professional development support.