Marketing Operations Specialist

Maya HTT is a leading developer of digital engineering solutions and a trusted Siemens Digital Industries Software partner. For more than 40 years, we have helped manufacturers innovate through simulation, PLM, digital manufacturing, Industrial AI, and engineering services. Our Marketing team works closely with Sales, Business Development, and Strategic Partners to drive brand awareness, customer engagement, and pipeline growth across North America and Europe. Role Summary: The Marketing Operations Specialist will be responsible for operating and continuously improving Maya HTT's marketing operations function by delivering scalable marketing processes, supporting in event execution, and enabling effective marketing technology solutions. This role will have ownership of marketing operations, CRM administration, campaign execution, event management, reporting, and lead management while partnering closely with Sales, Business Development, Sales Operations, and Marketing to support customer engagement, operational excellence, and pipeline growth. Key Responsibilities Marketing Operations & Campaign Execution Manage CRM imports, segmentation, lead lists, database quality, and marketing data governance within Salesforce. Coordinate lead routing and ensure timely delivery of qualified leads to Business Development and Sales. Develop and maintain documentation, templates, and standardized marketing processes. Identify opportunities to improve operational efficiency and scalability. Event Operations & Customer Experience Support in the planning and execution of global trade shows, conferences, customer events, webinars, workshops, and partner events. Coordinate sponsorship deliverables and association memberships. Manage lead retrieval, attendee imports, post-event follow-up campaigns, surveys, and event performance reporting. Continuously improve event processes, templates, and best practices. Marketing Technology & Automation Support Salesforce administration and future marketing automation platforms. Leverage AI tools such as Claude and ChatGPT to improve productivity, research, reporting, and content development. Support integrations between marketing, CRM, and sales systems. Cross-Functional Collaboration Partner with Marketing, Sales, Business Development, Sales Operations, and external vendors. Support strategic partnerships and joint marketing initiatives. Contribute to continuous improvement initiatives across the Marketing team. Qualifications Bachelor's degree in Marketing, Business, Communications, or a related field. A minimum of 2 years of experience in marketing operations, event marketing, or a similar role. Excellent communication skills in French and English (The position requires regular interaction with colleagues, suppliers and customers based outside of Quebec, nationally and internationally). Preferred technical experience: Salesforce (SFDC), Clay, ZoomInfo, Power BI, Microsoft Excel, Generative AI tools including Claude, ChatGPT, or equivalent. Ability to manage multiple priorities while keeping strong attention to detail. Commitment to continuous learning and process improvement. Why join Maya HTT? Flex Working Hours and Hybrid Work. Office downtown Montreal, 2-minute walk from Atwater Metro. Permanent Position and Competitive Base Salary. 100% Employer-Paid Benefits starting from Day One: Medical, Dental, Vision, Life, Short/Long Term disability insurances. Retirement Savings: Group RRSP / DPSP Plan with Employer Contributions open to join from Day One Career Growth Opportunities: Our flexible career paths allow you to grow, and we like to promote internally. Learning Opportunities: Learn from the best in the industry and develop your skills. Generous Time-Off Policy: We promote a Healthy Work-Life Balance with a Flexible PTO Policy, Sick/Personal Days, and a Summer Flex Schedule. Structured Onboarding Program: We’re invested in your success; you’ll have team members to support you and provide a wide range of assistance from Day One. Join an award-winning company that is recognized worldwide as an industry leader. Our Candidate Experience Flow: HR Screen - Virtual Interviews using Microsoft Teams - Job Offer Maya HTT is an equal opportunity employer and committed to fostering diversity and inclusion in the workplace. Accommodations are available upon request for candidates taking part in all aspects of the hiring and selection process.