Marketing Operations Specialist, Patient Engagement (Remote | Telehealth)

Job Title: Marketing Operations Specialist, Patient Engagement (Remote | Telehealth) Location: Remote - United States Employment Type: FT W2 Compensation: $35 per hour CareTalk Health CareTalk Health is a fully remote, nationwide virtual medical practice. We partner with Medicare Advantage plans to deliver Annual Wellness Visits and close care gaps, reaching members wherever they are. We believe virtual care isn't a compromise — it's care delivered the way patients actually want it. Our job is to make that experience simple, reliable, and human. A significant portion of scheduled patients do not show for their appointments. We are building a dedicated team to determine why, to test outreach and engagement techniques intended to change it, and to measure what works. The objective of this team is to improve patient show rates. About the Role The Marketing Operations Specialist is responsible for building and executing the SMS and email outreach programs that support patient show rate improvement, and for ensuring that every test is executed accurately and as designed. This role owns campaign build, audience configuration, quality assurance, message deliverability, and the operational integrity of all testing. What You’ll Do Key Responsibilities • Build and maintain pre-appointment SMS and email campaigns, including audience logic, timing, sequencing, and content assembly. • Configure test and control group assignment according to approved experimental designs, including audience splits, randomization, and holdout groups. • Maintain suppression and exclusion rules so that overlapping campaigns do not compromise test populations or test validity. • Perform quality assurance prior to every launch, including seed testing, rendering checks across devices and email clients, link validation, personalization verification, and message formatting. • Monitor and manage deliverability across SMS and email, including carrier registration, domain authentication, sender reputation, and bounce and complaint rates. • Track and report delivery performance, distinguishing messages sent from messages successfully delivered. • Maintain the campaign calendar to prevent conflicts between concurrent tests and routine patient communications. • Maintain the flow of data between scheduling systems, the messaging platform, and reporting, so that delivery and response data are available for analysis. • Process opt-outs and consent changes accurately and within required timeframes. • Ensure all outbound patient communications comply with applicable regulations and organizational policy. • Document campaign configurations, testing procedures, and operational processes. • Partner with the Marketing Science Lead and Patient Engagement Analyst to support test design and results reporting. Required • Bachelor’s degree or equivalent practical experience. • 3+ years of experience in marketing operations, campaign operations, or lifecycle marketing. • Hands-on experience administering an email service provider or multichannel messaging platform, such as Braze, Iterable, Salesforce Marketing Cloud, HubSpot, or Klaviyo. • Demonstrated experience configuring A/B tests, audience segmentation, and holdout groups. • Working knowledge of email and SMS deliverability, including SPF, DKIM, DMARC, sender reputation, and carrier registration requirements for SMS. • Working knowledge of TCPA and CAN-SPAM requirements as they apply to SMS and email programs. • Strong attention to detail and established quality assurance practices. • Proficiency in SQL, or demonstrated ability to build and validate audience lists from source data. Preferred Healthcare experience is a plus but is not required for this role. • Experience in healthcare or another regulated industry. • Experience with a patient engagement or healthcare communication platform, such as Luma Health, Artera, Relatient, or WELL. • Working knowledge of HIPAA as it applies to patient communications. • Experience developing communications for older adult or accessibility-sensitive audiences. • Familiarity with EHR or practice management data. • Experience supporting a structured testing or experimentation program. Work Location Requirement This is a remote U.S.-based position. Employees must perform all work physically within the United States. International work is not permitted during scheduled work hours. Work Environment This is a remote position and may be “on camera” at any time. The Trainer will work from a home office, requiring reliable internet connectivity and a secure, private workspace. Technical Requirements: Computer: Windows or Apple (macOS) Computer ONLY (NO Chromebooks, Linux Machines, or Smartphones) Must have at least Windows 10 or macOS 14 Sonoma. Hardware: Processor: Intel Core i5 or AMD Equivalent (Windows); Apple Silicon (Macs) RAM: 16 GB Headphones: Wired headphones required for optimal audio quality. (NO built-in mics) Internet Speed: Meet minimum internet speed requirements (100 MBPS download speed and 50 MBPS upload speed). Must have an ethernet cable connecting computer directly into router. Browser and System: Use Google Chrome with Amazon Workspaces (regardless of computer type). Webcam: A webcam is required for video calls. Most laptops have a built-in webcam, which is acceptable. If your computer does not have a webcam, you will need to use an external webcam. Recommended Equipment: A second monitor is highly suggested for laptop users; dual monitors for PC users. Why CareTalk Health Fully remote role with high visibility and impact Opportunity to make a difference in a growing healthcare organization Collaborative, cross-functional team environment CareTalk Health is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. California applicants: Please review our California Applicant Privacy Notice at Collection before applying. The notice explains the categories of personal information we collect, how we use and retain it, whether we sell or share it, and your privacy rights under California law: https://caretalkhealth.com/california-privacy-notice .