Marketing Platform Specialist

Position Overview Marketing Platform Specialist (internally known as eCommerce Manager - Salesforce Commerce Cloud) needs to be a results-driven eCommerce and Campaigns Manager with demonstrated experience across SaaS platforms including Salesforce Commerce Cloud, Account Engagement (formerly Pardot), and Salesforce CRM. Lead the building and management of digital campaigns, automations, and website enhancements that drive interest, enable conversion, and strengthen customer relationships. Partner closely with Marketing, Product Management, IT, and Commercial teams. Focus will be improving user-facing site features, supporting campaign execution, and leveraging automations to optimize buyer journeys. Manage the day-to-day presentation of products, images, and descriptions within Salesforce Commerce Cloud, ensuring our site reflects current priorities and enhances customer experience. Company Overview At FUJIFILM North America Corporation, we are many things to both consumers and business customers. We’re looking for passionate, mission-driven people to help us continue to innovate. With five operating divisions, there’s a lot of opportunity to find your niche and make an impact. Perhaps you’ll click with our Imaging Division that provides one-time-use cameras, digital printing equipment, and instax™. Maybe you’ll get charged up about our Electronic Imaging Division that markets digital cameras, lenses, and accessories for content creators. Or, you might have your eye on our Optical Devices Division, which provides optical lenses for the broadcast, cinematography, videography, and industrial markets. You could be drawn to our Business Innovation Division—they develop office and commercial print solutions and enable digital transformation. And if you’re interested in tape, check out our Industrial Products Division—they develop data storage solutions. We offer a collegial culture and a flexible work environment. Our headquarters is in Valhalla, New York, a quaint town just one hour north of New York City. Fujifilm is globally headquartered in Tokyo with over 70,000 employees across four key business segments of healthcare, electronics, business innovation, and imaging. We are guided and united by our Group Purpose of “giving our world more smiles.” Visit: https://www.fujifilm.com/us/en/about/region/careers Job Description Responsibilities Campaign & Automation Management Build, launch, and optimize digital marketing campaigns using Account Engagement and Salesforce CRM data. Build and manage campaign automations to target, nurture, and convert customers during all stages of the buyer journey. Collaborate with the Sr. Digital Marketing Manager on campaign strategy and execution. eCommerce Site Management Maintain product listings, images, descriptions, and onsite content in Salesforce Commerce Cloud. Make ongoing updates to site structure and imagery based on product launches, seasonal changes, and marketing priorities. Work closely with the Sr. Digital Marketing Manager to integrate SEO, paid media, and social campaigns to maximize digital sales and on-site engagement. Digital Experience & Customer Engagement Ensure the eCommerce platform provides a seamless, intuitive experience for shoppers. Monitor customer feedback and site analytics to identify opportunities for improvement. Performance Analysis & Continuous Improvement Track and report on key metrics (traffic, engagement, conversion) for campaigns and site activity. Leverage data insights to iterate marketing tactics and enhance digital touchpoints. Stakeholder Collaboration Serve as the primary regional point-of-contact for eCommerce, supporting commercial, marketing, and product teams. Coordinate with IT and Marketing for integrations and process enhancements. Process & Innovation Bring new ideas to improve workflows, automate processes, and enhance campaign effectiveness. Stay current on industry trends and Salesforce platform updates. Required Skills/Education Bachelor’s degree in Marketing, Business, Information Systems, or related field. Minimum 3 years’ hands-on experience with Salesforce Commerce Cloud and Account Engagement; proven ability to manage campaigns, automations, and eCommerce sites. Experience executing eCommerce and digital marketing strategies to generate leads, revenue, and engagement. Analytical mindset; comfortable collecting and acting on marketing and eCommerce data. Strong project management skills: able to manage multiple initiatives and collaborate cross-functionally. Experience with digital marketing technologies (SEO, SEM, social media, mobile). Familiarity with Salesforce CRM and SAP systems is a plus. Excellent communication, organizational, and problem-solving skills. Ability to work both independently and collaboratively in a fast-moving environment. Possess necessary skills/attributes to include excellent communication skills (both verbal and written), Ability to travel approximately 10% Desired Skills Master’s Degree Familiarity with Salesforce CRM and SAP is a plus. Salary and Benefits: Up to $84,000 depending on experience Medical, Dental, Vision Life Insurance 401k Paid Time Off *#LI-REMOTE EEO Information Fujifilm is committed to providing equal opportunities in hiring, promotion and advancement, compensation, benefits, and training regardless of nationality, age, gender, sexual orientation or gender identity, race, ethnicity, religion, political creed, ideology, national, or social origin, disability, veteran status, etc. ADA Information If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to our HR Department ([email protected]).