Marketing Specialist

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production. Job Summary: As a Marketing Specialist, you will be responsible for managing events across SEA for partner programs and customer engagements in order to cultivate a broad base of customers for our technology client. In addition to this, you will be tasked with managing & monitoring key performance indicators, supporting digital marketing analysis, and communicating insights to internal and external stakeholders that will continue to shape and influence the economic impact of this platform. Role: You will play a pivotal role in leading independent initiatives and expertly managing events across various functions and SEA countries, with a specific focus on Vietnam, while also encompassing other SEA regions. Keeping regular tabs on crucial key performance indicators, providing insights into the vitality of marketing activations and supporting decision-making for senior management. Undertake analytical assessments of strategic marketing projects. Uncover, create, and establish marketing analyses, pivotal frameworks, and methodologies across countries, particularly in events management. Foster effective alignment and collaboration across cross-functional teams (both internal and external creative agency partners). Ensuring timely and high-calibre execution of projects. Analyse insights from post-event analyses, providing areas of improvement. You: BA/BS degree or equivalent experience 3+ years of experience in marketing. Experience in event management experience, especially with tech clients; analytical capability, experience with analytical tasks, and driving insight for events. Ability to influence at all levels and work effectively across functions and geographies, including external creative agencies, and media agencies. Project management experience. Track record of effectively delivering large-scale and/or multiple projects at one time in a fast-moving environment Experience in leading events from end to end covering planning, operationalisation, execution and post-event analysis Exceptional EXCEL and PPT skills - particularly pivot tables, formulas, and graphs. Basic HTML skills desired Exceptional verbal and written English communications and presentation skills. Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.