About Agrians
Agrians is an Egyptian agricultural export company supplying high-quality fresh produce to European markets.
We work across sourcing, quality control, packing, export documentation, and shipment coordination to connect reliable Egyptian agricultural supply with international buyers.
As we expand our presence across Europe, we are looking for a B2B Marketing Specialist – Fresh Produce & Export to strengthen the Agrians brand, generate qualified business opportunities, and support our international sales growth.
The Role
This is a full-time remote position based in the Netherlands.
You will be responsible for developing and executing B2B marketing activities targeting importers, distributors, wholesalers, retailers, supermarket buyers, and other decision-makers across European markets.
This is not primarily a consumer social-media role.
The focus is on B2B marketing, lead generation, brand positioning, content, digital campaigns, market research, and supporting the international sales pipeline.
Key Responsibilities
- Develop and execute Agrians' B2B marketing strategy for European markets.
- Build awareness of Agrians among importers, distributors, wholesalers, retailers, and fresh-produce buyers.
- Generate qualified B2B leads and support the sales team in developing new opportunities.
- Research target companies, industries, buyer segments, and decision-makers.
- Plan and execute targeted marketing campaigns across LinkedIn, email, search, and other relevant B2B channels.
- Manage and grow Agrians' LinkedIn and other professional digital channels.
- Create professional content showcasing Agrians' products, export capabilities, certifications, seasons, packing options, and market expertise.
- Develop marketing materials including company presentations, product sheets, brochures, sales collateral, and digital campaigns.
- Work with the sales team to create outreach campaigns for specific products, markets, and buyer segments.
- Build landing pages and campaign concepts designed to generate inquiries from potential buyers.
- Support email marketing and lead-nurturing campaigns.
- Improve Agrians' website content and conversion journey for international buyers.
- Support SEO initiatives targeting agricultural exports, fresh produce, and European import markets.
- Monitor website traffic, campaign performance, lead sources, and conversion metrics.
- Analyse competitors and identify positioning opportunities in European markets.
- Research market trends, seasonal demand, buyer behaviour, and new market opportunities.
- Maintain a clear marketing calendar aligned with Agrians' product seasons.
- Coordinate with designers, content creators, developers, sales, and management when required.
- Support participation in relevant trade fairs, exhibitions, and industry events.
- Maintain consistent brand identity across all marketing channels.
Requirements
- 2+ years of experience in B2B Marketing, Digital Marketing, Growth Marketing, or International Marketing.
- Currently based in the Netherlands.
- Strong understanding of B2B lead generation.
- Experience with LinkedIn marketing and professional B2B content.
- Good understanding of digital marketing funnels and customer acquisition.
- Strong written and verbal English communication skills.
- Ability to create clear, professional marketing content for business audiences.
- Experience with campaign planning and performance analysis.
- Familiarity with analytics and marketing tools.
- Strong research and organisational skills.
- Ability to work independently in a remote environment.
- Commercial mindset with an understanding of how marketing contributes to sales.
Strong Advantages
Experience in any of the following is highly valued:
- Fresh produce
- Agriculture
- Food and beverage
- Agricultural exports
- International trade
- Food import and distribution
- FMCG
- Wholesale
- Retail
- European B2B markets
- Export companies
Experience marketing to importers, distributors, wholesalers, supermarket buyers, or procurement teams would be a significant advantage.
Key Marketing Areas
The role may work across:
- B2B Lead Generation
- LinkedIn Marketing
- Email Marketing
- Content Marketing
- SEO
- Website Marketing
- Landing Pages
- Marketing Automation
- CRM Campaigns
- Market Research
- Competitor Analysis
- Sales Enablement
- Brand Positioning
- Campaign Analytics
Our Products
Agrians exports Egyptian fresh produce including:
- Sweet Potatoes
- Oranges
- Carrots
- Strawberries
- Grapes
- Dates
- Green Onions
Product availability varies depending on season and market requirements.
What We Offer
- Fully remote position.
- Competitive compensation.
- Opportunity to work on international B2B markets.
- Direct collaboration with the sales and management teams.
- Ownership of marketing initiatives targeting European buyers.
- Opportunity to build Agrians' European brand presence from an early growth stage.
- Long-term growth opportunities as the company expands internationally.
Location
Netherlands — Remote
Employment Type
Full-time