Marketing Specialist

Marketing Specialist Apply now! Marketing Specialist Help us activate organisations and employees to make mental wellbeing part of everyday worklife and build the mental skills needed to thrive in a changing world of work. At Auntie, we're tackling one of the biggest challenges in today's worklife: helping organisations and people build the mental wellbeing and mental skills they need to navigate constant change, pressure and complexity. Our service is trusted and valued by organisations globally, with customers and Auntie users around the world. To keep growing our impact, we're looking for a Marketing Specialist to join our marketing team. This is a hands-on B2B marketing role where you'll help turn Auntie's expertise and point of view into content, events and campaigns that build demand and support our sales pipeline. You'll join a marketing team of three working across an international, multi-market environment — Finland, Norway, Sweden, Germany and beyond. You'll have ownership of your own areas and the support of the team, and you'll collaborate closely with colleagues across Sales, Customer Success and Product. What you’ll do (and love doing): Content creation & social media Create engaging B2B content for campaigns, web, social media and sales materials across our markets Write and adapt content that brings Auntie's positioning, expertise and tone of voice to life Turn Auntie's expertise and point of view into thought leadership content that builds awareness, engagement and demand Create content across the customer and buyer journey, with an eye for what moves audiences from interest to action Own and drive all Auntie's social media channels, from planning and content creation to posting and engagement Track performance across content and channels and use insights to continuously improve what you do Sales support Produce and maintain sales materials including decks, one-pagers and templates that help our sales team engage buyers and move opportunities forward Support sales and pipeline activities with timely, relevant content and follow-up materials Work closely with Sales to understand what buyers need at different stages of the buying journey and turn those needs into effective marketing and sales assets Events & communities Plan and run Auntie's live and digital events, including Auntie HR Circle and Auntie Leader Circle webinars, roundtables and selected third-party events Shape event concepts, speakers and content to showcase Auntie's expertise and create valuable experiences for attendees Turn events into a source of qualified leads and pipeline through effective promotion, activation and follow-up Track event performance and use insights to continuously improve our approach We think you’ll thrive in this role if you: Have 3-5 years of relevant experience in B2B marketing, ideally across content, sales support and events Are a strong writer and communicator who can turn complex topics into clear, engaging content Understand B2B buying journeys and how marketing can contribute to demand generation and pipeline Are comfortable working with data and use insights to guide your decisions Enjoy being hands-on, writing, creating, coordinating and getting things done Are proactive and organised, and comfortable planning and driving your work independently and enjoy collaborating with different teams and people Enjoy working in a growing scale-up, where things move fast, roles evolve and you get to shape how things are done Experience with paid advertising (LinkedIn, Google, Meta) is a plus Familiarity with HubSpot is a plus Language skills Fluent in Finnish and English (must-have) Fluent in Swedish is an advantage Why join Auntie? At Auntie, you'll be part of a team making a real difference in how people feel and function at work. You'll have room to take ownership, develop your expertise and grow within your role. You'll work in a marketing team where you can see the impact of your work, collaborate closely with different parts of the business and have the freedom to drive and develop your own areas. Here’s what we offer The opportunity to work with a beloved product and drive real impact on the wellbeing of thousands of people Salary: approximately 4000€ depending on your experience Flexible hybrid work environment, team will meet weekly at the office in Helsinki Unlimited use of the Auntie service Occupational healthcare service Lunch, exercise and cultural benefits Wellness hour, internal events and other Auntie tools geared to help you feel your best A mission-driven culture that values autonomy, learning and work-life balance About Us Auntie provides mental wellbeing services and mental skill development to help organisations build sustainable performance and workforce capability. Our services focus on strengthening employee mental wellbeing while developing capabilities such as resilience, adaptability, focus, self-leadership and people leadership — driving sustainable performance and effective leadership in a continuously changing work environment. We're a 40-person B2B2C health scale-up, headquartered in Finland and working with organisations and Auntie users globally. Our services are highly valued by customers and users, supporting HR and business leaders in building a healthier, more resilient and more capable workforce. Get to know us before you decide We believe it's important that you get a real feel for the team and culture. During the interview process, you'll meet future colleagues and hear directly what working at Auntie is like. Please submit your application by 1.9.2026. If you have questions, you can contact Johanna Haataja 20 August between 3–4pm or 25 August between 4–5pm. Call +358 50 552 8248. Does this sound like you? We'd love to hear from you. 💛 At Auntie, we want to make working life happier and more productive. We are revolutionizing the notion of psychological support by providing concrete and genuinely effective help to employees when it comes to everyday and work-life challenges. Our growing network of Auntie professionals serves our customers in 23 different languages, and Auntie's user and customer satisfaction is excellent. We serve more than 400 organizations in the Nordics and Europe and keep expanding. Team Marketing Role Marketing Specialist Locations Auntie Finland Remote status Hybrid Employment type Full-time Auntie Finland This is Auntie Our mission is to help millions of people feel better. In the team, we have already over 40 people working in sales and marketing, customer care, product and service development, software development, administration and so on. We come various backgrounds and let our personalities shine bright. We also have a network of 120 mental well-being professionals working with and for our end-customers located around the world. We provide our service all together in over 20 languages and around the world. Our culture is built on trust and inclusion. We work in hybrid mode. We use modern tools for communicating and collaborating with each other and with our customers. Our people appriciate flexibility and the inclusive team spirit over everything. We now have offices in Helsinki and Oslo, and plan to expand. About Auntie Auntie is a low-threshold mental well-being service for employees. We offer concrete and approachable solutions for everyday problems. Our services focus on small changes that have a big impact. Already over 450 organisations rely on Auntie to keep their employees happy and motivated. Founded in 2015 Co-workers 40 Turnover M€ 5,25 (2025)