Marketing Specialist

Salary Range: $80,000.00 To $90,000.00 Annually About the Role The Marketing Specialist is a hands-on role responsible for executing demand generation programs that drive inbound leads, engagement, and pipeline growth for Staritas. This individual will build, launch, measure, and optimize multi-channel campaigns across email, web, digital advertising, social media, webinars, and other channels. The role combines demand generation with strong marketing operations capabilities, including CRM/marketing automation, campaign reporting, lead nurturing, website management, SEO, and conversion optimization. The ideal candidate is a data-driven marketer who can translate campaign performance into actionable insights and continuously improve programs to increase qualified demand and support Sales. Essential Functions Demand Generation & Campaign Execution Develop and execute multi-channel demand generation campaigns designed to generate, nurture, and convert qualified leads across email, web, social, digital advertising, webinars, and other channels. Build, test, and optimize campaigns within CRM/marketing automation platforms, including emails, forms, landing pages, segmentation, workflows, lead nurturing, and calls to action. Identify opportunities to improve campaign conversion, engagement, lead generation, and funnel progression through ongoing testing and optimization. Support inbound demand generation through SEO, paid digital programs, website conversion strategies, content promotion, and other acquisition channels. Partner closely with Sales to support lead management, routing, campaign follow-up, marketing-to-sales handoffs, and progression of marketing-generated leads. Monitor email performance, deliverability, database health, and campaign engagement to continuously improve demand generation performance. Reporting & Analytics Develop and maintain CRM reports and dashboards to track marketing performance, lead generation, funnel progression, and pipeline contribution. Produce recurring performance reporting and translate results into actionable insights and recommendations. Ensure campaigns are appropriately structured and tracked to support accurate measurement and attribution. Website & Content Management System Manage and optimize the Staritas website, including webpages, content, landing pages, forms, Search Engine Optimization (SEO), and Answer Engine Optimization (AEO). Perform HTML and CSS updates, troubleshoot routine website issues, and monitor website performance and conversions. Marketing Content & Operations Support the development, publishing, and quality assurance of marketing content and campaign materials. Maintain marketing data, tracking, and processes while identifying opportunities to improve and automate marketing workflows. Additional Responsibilities Other duties, as assigned Accountability Metrics Generate and contribute to established goals for inbound leads, MQLs, conversions, and marketing-influenced pipeline. Meet established deadlines for Marketing campaign deliverables with attention to detail. Contribute to planning and execution of website and campaign initiatives. Provide guidance and support for multi-channel engagement methods. Deliver metrics and campaign results monthly in a concise format. Experience 3+ years of B2B marketing or demand generation experience. Experience with CRM marketing automation, campaign execution, and reporting. Experience managing Content Management System, with working knowledge of HTML/CSS, SEO, and Google Analytics. Strong analytical, technical, and editorial skills. Education Bachelors Degree in Marketing or Equivalent Experience Required Technology Skills Marketing automation platform (example: Salesforce, Dynamics CE) Content Management System(WordPress, preferred) HTML and CSS Marketing reporting and dashboard tools Google Analytics Google Search Console Microsoft Office 365 Experience with digital advertising platforms, SEO tools, social media management platforms, webinar platforms, and other marketing technologies What We Offer Competitive salary and performance bonus program. Fully remote work environment. Comprehensive benefits package including 401k match. 19 days of PTO per year; 10 holidays per year. Opportunity to work in a mission-driven organization where your work directly shapes clarity, confidence, and better outcomes across healthcare. Travel Up to 10% travel, based on business needs. While our roles are 100% remote, we do get together a few times a year for up to one week. Employees are given ample notice and attendance is expected. Work Environment This position operates in a professional work environment and requires the use of standard office equipment such as a computer, keyboard, mouse, webcam, and phone. Equal Opportunity / Affirmative Action Statement Staritas is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information, sexual orientation, gender identity, or veteran status. As a federal contractor, Staritas complies with all applicable federal, state, and local laws regarding nondiscrimination and affirmative action. We are committed to creating a workplace that is fair, inclusive, and grounded in merit-based decision-making. Accommodation Statement If you need reasonable accommodation to apply for this position, please contact the recruiter. Pay Transparency Statement Staritas posts compensation ranges and benefits for all open roles. The compensation range for this position is $90,000 - $110 ,000, plus a comprehensive benefits package. Compensation offered will depend on factors including experience, skills, geographic location, and internal equity. Staritas does not retaliate against employees or applicants for discussing compensation. Benefits Statement Staritas offers a comprehensive and competitive benefits package designed to support the health, wellbeing, and financial security of our employees. Benefits include medical, dental, and vision coverage; retirement savings plans with company contributions; paid time off and company holidays; paid parental and family leave; and access to employee assistance and wellness resources. Additional benefits include life and disability insurance, professional development opportunities, and flexible work arrangements. Learn more about us by visiting www.staritas.com.