Marketing Strategist & Lead Generation Manager

Overview: We are looking for a results-driven Marketing Strategist & Lead Generation Expert to design, execute, and optimize data-driven marketing strategies that generate high-quality leads and contribute directly to revenue growth. The ideal candidate combines strategic thinking with hands-on execution across digital channels. Key Responsibilities: · Develop and execute end-to-end marketing strategies aligned with business goals · Design and manage lead generation campaigns across digital channels (LinkedIn, Google, email, content, etc.) · Build and optimize lead funnels, from awareness to conversion · Collaborate with sales teams to ensure lead quality and conversion alignment · Analyze campaign performance and continuously optimize based on data and insights · Manage marketing automation tools and CRM systems · Create and oversee content strategies that drive inbound leads · Identify new growth opportunities, channels, and market segments · Track KPIs such as CPL, conversion rates, pipeline contribution, and ROI Requirements · 5+ years of experience in marketing strategy and lead generation (preferably B2B) · Proven track record of generating qualified leads and driving pipeline growth · Strong experience with digital marketing channels (paid ads, LinkedIn, SEO, email marketing) · Hands-on experience with CRM and marketing automation tools (e.g., HubSpot, Salesforce, etc.) · Analytical mindset with strong data interpretation skills · Excellent communication and stakeholder management skills · Experience in technology, analytics, or consulting industries is a plus Key Skills: · Lead generation & funnel optimization · Performance marketing · Marketing automation · Data analysis & reporting · Content strategy · Campaign management