Marketing Strategy & Analytics Lead - Remote

At Longbridge, we love seniors and we’re passionate about helping them unlock the power of one of their greatest assets—their home equity. As a leading provider of home equity solutions for seniors, we’re committed to helping older homeowners make the most of what they’ve worked hard to build, so they can live the retirement they imagined. And we don’t just do it well, we do it really well. With an “Excellent” rating on Trustpilot and over a thousand customer testimonials, we’ve earned a reputation for making it easy and stress-free to access home equity—with guidance every step of the way. But it’s not just our customers who love us—our team does, too! We’ve been named a Great Place to Work® three years in a row because we believe that when people enjoy what they do and where they do it, everyone wins. Why Longbridge? At Longbridge, we don’t just offer jobs, we offer careers that grow with you. Here’s why you’ll love being part of our team: Grow With Us – We’re big believers in investing in our people. From top-notch training to clear career paths, we support your professional growth every step of the way. Plus, we love promoting from within—because when you succeed, we all do. A Culture That Clicks – We work hard, but we have fun doing it! Whether it’s team-building events, friendly competitions, or just an atmosphere of open communication and collaboration, we make sure work feels less like “just work.” Benefits That Have Your Back – We’ve got you covered with best-in-class health plans (medical, dental, vision, HSA, and FSA), generous PTO, paid holidays, company-paid life insurance, and a competitive 401(k) match. Because taking care of our team is just as important as taking care of our customers. If you’re looking for a place where your work truly makes a difference, we’d love to have you on board. Apply today and let’s do great things together! We are seeking a highly strategic and analytically driven Marketing Strategy & Analytics Lead to serve as a key advisor to Marketing leadership. This role is focused on delivering actionable insights, building predictive models, and developing advanced attribution frameworks that directly inform marketing investment decisions and drive revenue growth. This individual will operate as a thought partner to Marketing and Sales , translating complex data into clear business strategies with a focus on insight generation, forecasting, and advanced analytics . The ideal candidate brings experience supporting a sales-driven organization within the financial services or mortgage industry and has a strong foundation in statistical modeling, marketing analytics, and emerging AI-driven methodologies. Key Responsibilities Serve as a strategic advisor to Marketing leadership , providing data-driven recommendations to optimize acquisition, conversion, and retention strategies. Translate marketing performance data into clear, actionable insights that influence budget allocation and campaign strategy. Develop and enhance predictive models (e.g., lead scoring, response modeling, conversion forecasting, customer segmentation) in collaboration with BI team. Build and evolve multi-touch attribution frameworks to better understand marketing effectiveness and ROI. Identify trends, risks, and opportunities across the marketing and sales funnel, including pipeline performance and revenue contribution. Partner with Marketing, Sales, Finance, and BI teams to align insights with broader business objectives and growth targets. Leverage AI and advanced analytics techniques to improve targeting, personalization, and marketing efficiency. Conduct scenario analysis and forecasting to support strategic planning and investment decisions. Synthesize complex analyses into executive-ready narratives and recommendations . Work closely with reporting/BI teams to ensure insights are grounded in accurate and reliable data (without owning dashboard or data infrastructure development). Required: 7+ years of experience in marketing analytics, advanced analytics, or revenue strategy. Experience supporting a sales-driven organization within financial services or the mortgage industry . Strong expertise in predictive modeling, statistical analysis, and marketing measurement frameworks . Proficiency in SQL for data analysis. Experience with R, Python, or similar statistical/programming tools . Demonstrated experience building attribution models and forecasting frameworks . Experience applying or integrating AI/ML techniques into marketing analysis or decision-making. Strong ability to translate complex data into clear business insights and strategic recommendations . Excellent communication skills with experience presenting to senior leadership. Preferred: Experience in mortgage lending, consumer finance, or regulated environments. Familiarity with Salesforce and marketing data ecosystems (working knowledge, not ownership). Experience with experimentation frameworks (A/B testing, incrementality testing). Advanced degree in Statistics, Data Science, Economics, or related field. Core Competencies Strategic thinker with strong business and financial acumen Insight-driven and hypothesis-oriented mindset Strong storytelling and executive communication skills Ability to influence without direct ownership of data/reporting teams Collaborative and cross-functional leadership Forward-looking, innovation-oriented (AI/ML adoption) Working in a growing and dynamic industry Full benefits: Medical, Dental, Vision, FSA/HSA, and wide array of voluntary products and discounts 401(k) with company match Paid time off This is an exempt Target base salary range is 160-170K which is based on various factors including skills and work experience. In addition to base salary, this role is eligible for a competitive additional compensation program via annual bonus that is based on individual performance and company performaance LBF is an EEO/AA/Vet/Disabled Employer Please note that salaries that are estimated on various job sites may not reflect the actual compensation. Job sites, set the estimated salary, not Longbridge Financial. Important Note: When you click on a video, certain personal information may be sent to the video provider (such as YouTube, Vimeo, etc.). To learn more about our privacy practices, please review our company Privacy Notice.