Marketing/Meta Ads Specialist - (017-803)

​​Looking for Philippines-based candidates Job Role: Marketing/Meta Ads Specialist Compensation range: $1,800 - $2,200 AUD / Mont hly Engagement type: Independent Contractor Agreement Work Schedule: This role is expected to align with the AU business hours (approx. 9 AM - 5 PM, Monday to Friday) for collaboration, but as a contractor, you’ll have flexibility in how you manage your time. Who We Are: At Hunt St, we help Australian companies hire top remote talent in the Philippines. For this role, you will be engaged directly by the client as an independent contractor. We are not an outsourcing agency. All of our roles are 100% remote, so you'll be able to work from home. Who The Client Is: The client is a growing health and wellness business offering a range of products and personalised wellness services designed to support long-term health outcomes. With an established customer base and a strong commitment to education-driven marketing, the business combines holistic wellness solutions with digital customer engagement strategies to expand its reach and impact. As the business continues to grow, they are focused on strengthening the digital marketing function, particularly in paid social advertising and customer lifecycle campaigns, to drive product sales, improve campaign performance, and support long-term brand growth. Role Overview: We are looking for a data-driven and creatively minded Marketing / Meta Ads Specialist to take ownership of the client’s paid social campaigns and email marketing performance. In this role, you will be responsible for planning, launching, analysing, and optimising Meta advertising campaigns, while leading EDM campaign performance in Klaviyo and supporting organic social content initiatives. This role requires someone who goes beyond simply posting ads; you’ll be expected to interpret campaign data, improve targeting strategies, identify growth opportunities, contribute to content execution, and help drive measurable results across the product side of the business. This is an ideal opportunity for a well-rounded digital marketer who combines technical advertising expertise, creative thinking, and strong analytical skills, preferably with exposure to health, wellness, or e-commerce brands. Key Responsibilities: Build, launch, and manage high-performing Meta Ads campaigns across Facebook and Instagram Monitor ad performance metrics and optimise campaigns based on ROAS, CTR, CPA, conversion rates, and audience insights Conduct audience testing, creative testing, and funnel optimisation to improve campaign outcomes Analyse campaign data and provide actionable insights to improve ad performance and maximise return on ad spend Lead weekly EDM campaigns end-to-end — from concept development and copywriting through to design and deployment Support the setup, optimisation, and reporting of EDM campaigns in Klaviyo Develop audience segmentation strategies for email marketing campaigns to improve customer engagement and conversions Support organic social media efforts, including creative brainstorming, content scheduling, and performance analysis Design and edit social media assets and write compelling captions aligned with brand voice Create on-brand visual content using Canva, with a strong working knowledge of the platform Collaborate on marketing creatives, messaging, and promotional strategies aligned with business goals Collaborate with and direct the videographer/photographer on content priorities, campaign briefs, and creative direction to ensure output aligns with marketing goals Assist in rebuilding and scaling the product-side marketing campaigns following recent business expansion Track marketing performance across channels and identify opportunities for continuous improvement Work closely with the business owner to learn and implement internal marketing systems and strategies Required Skills and Qualifications: Proven experience managing and optimising Meta Ads campaigns with strong knowledge of campaign structure, audience targeting, and performance optimisation Experience with Kartra is highly preferred, including the ability to manage and update website content, landing pages, and related digital assets within the platform. The ideal candidate should be comfortable navigating Kartra’s marketing tools and making website updates as needed to support ongoing campaigns and business growth Strong analytical skills with the ability to interpret advertising metrics and make data-driven decisions Hands-on experience with Klaviyo or similar email marketing platforms, including campaign optimisation and audience segmentation Strong understanding of digital marketing funnels, conversion tracking, and paid social best practices Experience designing social media assets and visual content using Canva Ability to identify performance issues and proactively recommend campaign improvements Experience creating or collaborating on marketing creatives and ad messaging strategies Strong organisational skills with the ability to manage multiple campaigns and priorities independently Excellent written and verbal communication skills Experience in e-commerce, health, wellness, or consumer products marketing is highly desirable Ability to work independently in a remote environment while collaborating effectively with stakeholders Work Arrangement & Expectations: This is a remote role that will be set up as an independent contractor engagement. To ensure alignment and transparency, successful candidates will be expected to: Disclose any existing ongoing roles or client work Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”)