MarTech Digital Product Owner

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time. Position summary As a Digital Product Owner , you will be delivering digital web experiences for the strategic, fast-growing Medicare business at Aetna. You’ll be part of a team responsible for building smart, integrated, and automated ecosystems within a content management system that incre ase engagement and lead quality, and delight audiences. The Digital Product Owner will put the customer first, monitor the competitive landscape, understand our technical capabilities, champion user experiences , and ensure successful market launch of new products and features . This role sits within the Aetna Marketing Technology and Digital Experiences group (Aetna MarTech) . Your job responsibilities will be to: Act as a Product Owner for a Scrum t eam , driving the team to execute on the product roadmap Manage and prioritize ongoing inbound project requests from multiple business owners Work closely with cross-functional partners in design, technology, product, and operations to define and refine business requirements Lead end-to-end website launches, from requirements gathering to post-launch analysis Lead product update rollouts across experiences and manage customizations required by multiple stakeholders Meet all control requirements to ensure successful, compliant product launches Manage relationships with both your department leaders, business owners, IT organization, Customer Experience SMEs, and creative teams Who you are: Organized - You know what it takes to stay focused and organized to handle multiple projects at once , spanning multiple teams in a matrixed environment. And you’re comfortable problem solving and making decisions on your own Collaborative – You enjoy working cross functionally and you know how to communicate (both verbally and in writing) with a wide variety of audiences Flexible - You're at home leading Agile teams, know how to guide iterative optimization using A/B testing and personalization strategies Tech-Forward – You are comfortable with the Adobe stack [ AEM (Adobe Experience Manager) ] , Target, Customer Journey Analytics). You’ve had exposure to different technology platforms and can talk integrations when needed . You also have an interest in AI and automation and how you can leverage to improve productivity and the customer experience . Dynamic - You have a high tolerance for change and can prioritize multiple competing demands . You know how to keep lots of balls in the air and not let anything slip through the cracks Inspired - You think building stuff is exciting , you believe helping people achieve positive health outcomes is amazing, and you bring that passion to work every day Required Back g round and Qualifications: 3 + years’ experience in corporate or agency setting , ideally in a highly regulated industry with evidence of success and increasing levels of responsibility A t least 1 year of agile web product owner experience , defining stories, populating, and prioritizing backlogs with product tools (JIRA or Rally) Adept at problem solving and decision-making skills Adept at collaboration and teamwork Adept at execution and delivery (planning, delivering, and supporting) skills Communicates for impact Strong interpersonal skills Detail oriented Bachelor’s degree or equivalent experience Preferred Qualifications: 1 year of product management experience in a B2C and/or a regulated industry Experience with the Adobe stack (AEM, Target, Customer Journey Analytics) Experience in a highly matrixed or enterprise organization Familiarity with agentic work management tools Anticipated Weekly Hours 40 Time Type Full time Pay Range The typical pay range for this role is: $92,700.00 - $185,400.00 This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong. Great benefits for great people We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families. This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility. Additional details about available benefits are provided during the application process and on Benefits Moments . We anticipate the application window for this opening will close on: 08/11/2026 Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.