Media Buyer

Senior Media Buyer & Creative Strategist

Location: Remote (Sri Lanka)

Employment Type: Full-Time

About the Role

One of Talent Studio's key clients is seeking an experienced Senior Media Buyer & Creative Strategist to lead paid media growth across multiple digital channels while driving high-performing creative strategy.

This role is ideal for someone who combines analytical thinking with creative direction. Beyond campaign management, you'll own channel strategy, develop scalable acquisition plans, interpret performance data, and collaborate closely with creative teams to produce compelling, data-driven advertising content.

If you're passionate about performance marketing, creative testing, and scaling DTC/eCommerce brands through paid acquisition, this opportunity offers the chance to make a significant business impact.

Key Responsibilities

Paid Media Strategy & Growth

• Develop and execute paid acquisition strategies across multiple advertising platforms, including Google Ads (Shopping, Performance Max, Search), YouTube, Pinterest, Reddit, and AppLovin.
• Build scalable growth roadmaps that align with business objectives and revenue targets.
• Continuously optimize campaign performance, audience targeting, bidding strategies, and budget allocation.
• Identify new growth opportunities and emerging acquisition channels.

Creative Strategy & Performance

• Analyze advertising performance to identify winning creative concepts, messaging, hooks, and customer pain points.
• Translate campaign insights into actionable creative strategies that improve engagement and conversion rates.
• Develop creative testing frameworks to validate new concepts, audiences, and messaging approaches.
• Drive continuous creative experimentation to combat ad fatigue and improve campaign efficiency.

Cross-Functional Creative Collaboration

• Partner closely with video editors, graphic designers, and marketing stakeholders to develop high-performing advertising assets.
• Create detailed creative briefs with clear performance objectives and strategic direction.
• Provide constructive, data-backed feedback to improve ad creatives and campaign performance.
• Guide creative teams on storytelling, hooks, messaging, and visual optimization.

Campaign Performance & Optimization

• Monitor campaign KPIs across multiple platforms and optimize based on performance data.
• Analyze customer acquisition costs (CAC), return on ad spend (ROAS), conversion rates, retention metrics, and overall campaign profitability.
• Conduct audience segmentation and performance analysis to improve targeting strategies.
• Stay informed on advertising platform updates, industry trends, and emerging best practices.

Reporting & Analytics

• Build and maintain campaign performance dashboards, budget trackers, and forecasting reports.
• Monitor advertising spend against business objectives and pacing targets.
• Present actionable insights and strategic recommendations to internal stakeholders.
• Ensure reporting accuracy through detailed data validation and metric verification.

Requirements

Qualifications

• Bachelor's Degree in Marketing, Business Administration, Digital Marketing, Communications, or a related discipline.
• Google Ads, Meta Blueprint, or other digital marketing certifications will be considered an advantage.

Experience

• Minimum of 3 years of experience managing paid media campaigns for DTC or eCommerce brands.
• Proven experience managing significant monthly advertising budgets across Google Ads, Meta Ads, Pinterest, or similar digital platforms.
• Strong understanding of performance marketing, customer acquisition, and creative optimization.
• Experience working within fast-paced, growth-focused environments is highly preferred.

Skills & Competencies

• Advanced knowledge of Google Ads, Meta Ads Manager, YouTube Ads, Pinterest Ads, Reddit Ads, and AppLovin.
• Strong analytical skills with experience using performance reporting platforms such as Triple Whale, Google Analytics, Looker Studio, or similar tools.
• Deep understanding of creative testing methodologies and video advertising best practices.
• Excellent strategic thinking and problem-solving abilities.
• Ability to translate data into actionable marketing strategies.
• Strong communication and stakeholder management skills.
• Experience collaborating with creative teams, designers, and video editors.
• Highly organized with excellent project and campaign management capabilities.
• Self-motivated with the ability to work independently in a remote, fast-paced environment.
• Results-driven mindset with a strong focus on continuous optimization and business growth.

If interested, please submit your CV to [email protected]