Media Buyer (Remote, Full-Time)

About the Role

We're looking for a data-driven Media Buyer specializing in Meta and TikTok to plan, execute, and optimize paid advertising campaigns. You'll own campaign performance end-to-end — from strategy and budget allocation to creative testing and reporting — with the goal of driving profitable, scalable growth on these two platforms.

Key Responsibilities

• Plan, launch, and manage paid media campaigns across Meta Ads Manager and TikTok Ads Manager
• Own budget allocation and pacing to hit ROAS/CPA/CPL targets across both platforms
• Continuously monitor and optimize campaigns based on performance data (bids, targeting, placements, creatives)
• Collaborate with the creative team to brief, test, and iterate on ad creatives/copy — including native, short-form video for TikTok and static/video/UGC formats for Meta
• Conduct A/B tests on audiences, creatives, landing pages, and bidding strategies
• Analyze campaign data and translate insights into actionable recommendations
• Build and maintain performance reports/dashboards for stakeholders
• Manage tracking/attribution setup (Meta Pixel/CAPI, TikTok Pixel, UTMs, conversion events) in partnership with analytics/dev teams
• Stay current on Meta and TikTok algorithm updates, ad policy changes, and platform best practices
• Scale winning campaigns while identifying new creative angles and audience segments to test

Requirements

• 2–5+ years of hands-on media buying experience specifically on Meta and TikTok (adjust per seniority)
• Proven track record managing significant monthly ad spend with measurable ROI on both platforms
• Strong proficiency in Meta Ads Manager (campaign structure, CBO/ABO, Advantage+ campaigns) and TikTok Ads Manager (Smart Performance Campaigns, Spark Ads)
• Solid understanding of attribution, pixel/CAPI setup, and conversion optimization
• Comfortable working with data — Excel/Google Sheets required; experience with tools like Triple Whale, Northbeam, or similar is a plus
• Analytical mindset with strong problem-solving skills
• Experience briefing creative teams on short-form video and native ad formats
• Excellent communication and reporting skills

Nice to Have

• Meta Blueprint or TikTok Academy certifications
• Experience with UGC sourcing/management
• Experience in [specific industry, e.g., e-commerce, app growth, DTC]
• Familiarity with incrementality testing or MMM