Media Buyer Specialist (Software Industry)

At Rubikal, we build exceptional software teams and deliver innovative digital solutions to clients around the world. We're growing our marketing team and looking for a results-driven Media Buyer Specialist who has experience in the software industry and a proven track record with Meta, Google, and LinkedIn Ads. About the Role We're seeking a strategic and data-driven Media Buyer Specialist to plan, execute, and optimize paid advertising campaigns that generate high-quality leads and increase brand awareness. The ideal candidate has hands-on experience managing campaigns for software or technology companies and executing marketing activities that align with regional expansion strategies, specifically focusing on the GCC market. Key Responsibilities Develop, execute, and continuously optimize paid acquisition campaigns across LinkedIn, Google Ads, and Meta to drive high-quality leads and maximize ROI. Own the end-to-end campaign lifecycle, including audience research and segmentation, budget planning and forecasting, bid strategy, campaign execution, and A/B testing. Collaborate with the design and content teams to produce high-performing ad creatives, marketing assets, and compelling copy that align with the Rubikal brand and drive conversions. Monitor, analyze, and report on campaign performance using key marketing metrics, transforming data into actionable insights to improve campaign effectiveness and support pipeline growth. Plan and execute marketing initiatives that support Rubikal's regional growth strategy, with a strong focus on generating demand and expanding brand presence across the GCC market. Stay up to date with the latest digital advertising trends, platform updates, and industry best practices, proactively identifying opportunities to improve campaign performance. 2–3 years of hands-on experience in B2B marketing within a software company, SaaS business, or technology agency. Strong understanding of the GCC market, including its digital landscape, customer behavior, cultural nuances, and regional market dynamics. Proven expertise in managing paid media campaigns, with advanced proficiency in LinkedIn Ads (required). Experience with Google Ads and Meta Ads is a strong advantage. Demonstrated ability to analyze complex campaign data and translate insights into clear, actionable recommendations and performance reports for stakeholders. Proven track record of planning, executing, and optimizing end-to-end marketing campaigns that drive measurable business results. Strong analytical, communication, and project management skills, with the ability to manage multiple campaigns simultaneously in a fast-paced environment. Work with a passionate and collaborative team. Be part of a fast-growing software company serving international clients. Opportunities for professional growth and career development. Competitive compensation and a supportive work environment.