Media Buyer/Ad Operations Specialist

Description MWDN is a global IT outstaffing company with 23+ years of experience that connects exceptional tech talent with leading companies across Israel, the USA, Great Britain, and Western Europe. We offer opportunities to work on international products in a stable and professional environment. What is your new project? Domain: AdTech Location: Israel Company size: 10-20 employees Founded in: 2022 What makes this project exciting? Are you ready to join a fast-growing AdTech company that is redefining the way brands connect with audiences across digital channels? Our client is building a powerful programmatic advertising platform that helps businesses maximize campaign performance through advanced targeting, real-time optimization, and data-driven decision-making. Imagine working with cutting-edge advertising technology that reaches users across mobile, web, video, and connected TV environments. You'll be part of a team focused on innovation, transparency, and measurable results! What makes you a great fit 3+ years of experience managing performance-driven programmatic or mobile user acquisition campaigns. In-depth knowledge of DSPs, SSPs, ad exchanges, RTB protocols, and tracking platforms (e.g., AppsFlyer, Adjust, Kochava, TUNE). Strong understanding of campaign metrics (CTR, CVR, CPA, ROI, eCPM, etc.) and optimization techniques. Proficiency with analytics tools and Excel/Google Sheets for reporting and analysis. Ability to manage multiple campaigns simultaneously while maintaining attention to detail. Excellent communication skills and a proactive, results-oriented mindset. Will be a plus: Experience with mobile or desktop app user acquisition. Familiarity with affiliate marketing, direct publisher deals, or API integrations. Basic knowledge of HTML tags, macros, and pixel tracking setup. Your day-to-day in this position Plan, launch, and optimize programmatic advertising campaigns across multiple channels, including Web, in-app, and CTV campaigns. Manage campaign setup, tracking, pacing, and budget allocation to meet performance KPIs. Analyse campaign data to identify trends, opportunities, and areas for optimization. Collaborate with the product and tech teams to improve tracking, automation, and reporting capabilities. Troubleshoot delivery or technical issues in collaboration with internal teams and partners. Develop and maintain strong relationships with traffic sources, publishers, and partners. Ensure adherence to brand safety, compliance, and data privacy regulations. Our next steps ✅ Intro call with a Recruiter — ✅ Client HR interview — ✅ Online test (optional) — ✅ Client CEO interview — ✅ Offer