Media Manager - Remote Latam

Location: Remote | LATAM Employment Type: Full-Time About the Company We are a fast-growing pediatric respiratory care brand best known for our hospital-grade health products built for families. Selling across DTC, Amazon, Target, Walmart, and TikTok Shop, we are rapidly expanding our core consumer product suite. The Role We are seeking a hands-on Media Manager to own day-to-day performance across our paid media portfolio: Google (Search & Shopping), Meta (Facebook/Instagram), Target Roundel retail media, and emerging channels like TikTok, Reddit, and Pinterest. This is a builder’s role, not an oversight role—you will be in-platform daily, managing an annual media budget of $600K+ (highly seasonal around cold/flu season, Prime Day, and back-to-school). Reporting directly to the CCO, you will be the primary owner of campaign execution, budget pacing, creative testing, and performance reporting across all paid channels. What You'll Own Hourly / Real-Time Operations Monitor all active platforms for spend anomalies. Respond immediately to ad account rejections, disapprovals, or billing issues. Daily Optimization Adjust budgets (typically 10–15% swings) and bids based on pacing, CPA, and ROAS signals. Run daily budget pacing checks across all channels to align spend with monthly targets. Weekly Execution Deliver week-over-week performance tracking (spend, conversion, CPA pacing) vs. targets. Execute off-platform test roadmaps (landing page tests, offer tests). Audit creative performance, launch new creative concepts, and scale winning assets. Launch and pause in-platform tests (audience, creative, bid, or structural). Monthly & Strategic Ownership Deliver MoM performance analyses and run long-term trend analysis on key metrics (FTIR, CPM, CPC, CR). Manage cross-channel attribution tracking and budget reallocation. Evaluate and pilot new paid media channels with structured test-and-learn frameworks. Partner with the CCO on quarterly budget planning and channel mix strategies as we scale toward $50M+ in revenue. What You Bring Required: 2–5+ years managing paid media in-house or agency-side, with direct hands-on experience in Google Ads (Search/Shopping) and Meta Ads Manager. Demonstrated experience managing annual media budgets of $500K+. Deep fluency with ROAS, CPA, CTR, CVR, CPM, and contribution-margin-aware decision-making. Strong Excel/Google Sheets skills to build custom pacing and reporting views. A disciplined test-and-learn mindset to evaluate hypotheses without reacting to short-term noise. Preferred: Experience with Target Roundel, Amazon Ads (Sponsored Products/DSP), or other retail media networks. Experience in DTC e-commerce (CPG, health, or parenting categories). Familiarity with TikTok, Reddit, or Pinterest Ads. Tech Stack: Google Ads, Meta Ads Manager, Target Roundel, GA4, Google Sheets, Asana. Join Us and Enjoy These Perks! Competitive Salary: Earn a USD salary that matches your skills and experience. Paid Time Off: Generous PTO to support your work-life balance and recharge. Health Insurance Subsidy: Financial assistance to support your healthcare coverage. Annual Salary Reviews: Structured annual evaluations to recognize and reward performance. Paid Training & Certifications: Continuous support for professional growth and upskilling. Ready to put your puzzle-solving skills to the test? Join our team today! LinkedIn: Puzzle Instagram: @ puzzle.tech _