Media Strategist - Short term

Job Title: Mid Media Strategist

Employment Type: Full-Time, Temporary Contract (3 Months)

Location: Remote from Latin America (LATAM)

Time Zone: Must align with Eastern Standard Time (EST) business hours

Industry: Advertising & Media

We are seeking a Mid-Level Media Strategist to join and support a critical portfolio of clients, with a strong focus on automotive brands. This role is ideal for a strategic thinker with hands-on experience developing integrated media plans across traditional and digital channels. The ideal candidate brings expertise in media planning, audience strategy, analytics, and cross-functional collaboration. You will be responsible for building innovative, data-driven media strategies, translating client objectives into actionable recommendations, and partnering with internal teams to ensure successful execution and optimization of media campaigns.

Key Responsibilities

• Develop holistic media strategies and tactical plans across channels including TV, OTT/CTV, Social Media, Digital, Audio, OOH, Search, Programmatic, and Influencer Marketing.
• Ensure all media recommendations align with client business goals, brand strategies, and performance objectives.
• Leverage research, audience insights, consumer behavior trends, and marketplace intelligence to develop data-driven media plans.
• Analyze campaign and audience data to identify optimization opportunities and drive strategic recommendations.
• Utilize industry-leading media planning and research tools to build innovative, outcome-focused strategies.
• Partner closely with media buying, operations, analytics, and reporting teams to ensure seamless campaign execution and performance tracking.
• Support planning processes, budget management, flowcharts, project timelines, and other internal operational requirements.
• Collaborate with analytics and owned media teams to evaluate new channels, emerging trends, and testing opportunities.
• Present strategic recommendations, media plans, and performance insights to internal stakeholders and clients.
• Build and maintain strong client and internal relationships while promoting innovation and best practices.
• Participate in client meetings and collaborate effectively with cross-functional teams.

Basic Qualifications

• Advanced English communication skills, both written and verbal.
• 3-5 years of experience in media planning, media strategy, or related agency environments.
• Strong analytical mindset with the ability to transform data into actionable business insights.
• Excellent presentation, storytelling, and stakeholder management skills.
• Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.
• Collaborative approach with the ability to work effectively across departments.
• Experience managing media budgets, planning processes, and campaign execution workflows.
• Self-motivated, proactive, and comfortable working in a fast-paced environment.

Technical Requirements

• Strong understanding of media strategy and planning across Linear TV, OOH, CTV/OTT, Display, Programmatic, Search, Social Media, and Owned Media channels.
• Experience analyzing and utilizing first-party, second-party, and third-party data to inform media strategies.
• Strong analytical skills with the ability to evaluate campaign performance and identify optimization opportunities.
• Experience with Google Analytics; Google Ads experience is a plus.
• Proficiency in Microsoft Excel, Word, and PowerPoint/Keynote.
• Experience working with media planning, research, and audience measurement platforms.
• Ability to develop data-driven recommendations and communicate findings effectively to internal and external stakeholders.
• Strong understanding of campaign measurement methodologies, reporting, and media KPIs.
• Experience collaborating with media buying and operations teams throughout campaign execution.

Strongly Preferred

• Previous experience working with automotive brands or within the automotive industry.
• Agency experience supporting multiple client accounts.
• Experience with industry tools such as The Trade Desk, Nielsen, Scarborough, Advantage, Experian, DV360, Claude, and related analytics platforms.
• Experience developing omnichannel media strategies across both traditional and digital channels.
• Strong knowledge of audience segmentation, consumer insights, and performance measurement frameworks.
• Experience identifying emerging media opportunities and testing strategies to drive innovation.
• Ability to connect performance insights with compelling business storytelling and recommendations.

Perks & Benefits working at Kopius!

• Remote Work & Flexible Hours: Work remotely from LATAM, aligned to New York (ET) hours
• Continuing Education: Ongoing training, workshops, and sponsored courses
• Career Growth: Abundant opportunities for development and advancement
• Language Learning: Online English classes to boost communication skills
• Referral Bonuses: Rewards for referring new talent
• The Box – Quarterly: Curated snack boxes and company swag every three months
• Keep Moving: Reimbursement for physical activity memberships

About You | At Kopius, we value individuals who:

• Foster Community and Connection through teamwork and collaboration
• Create Exceptional Experiences by aligning communication and actions with excellence
• Embrace New Ideas, staying curious and adaptable
• Take Ownership, showing initiative and accountability
• Always Walk the Talk, upholding integrity in everything they do

About Us

At Kopius, we're passionate about technology and committed to helping our partners innovate. With expertise in digital strategy, design, and engineering, our global team of nearly 600 professionals works on 40+ active projects worldwide. We thrive on solving complex challenges and building the future through thoughtful, high-impact digital solutions.