Meta Ads Buyer - Lead Gen Specialist

About the job

Location: Remote (U.S. hours overlap required)

Position: Full-Time | Long-Term Growth Potential

Compensation: $3,000 – $4,000/month (USD) + performance-based bonus on results

About Us

Home Service Direct is a performance-driven marketing agency specializing in lead generation for home-service businesses. We run paid ads, manage leads, and own marketing assets so our clients can focus on the work they do best. We've helped 200+ businesses across tree service, window & door, flooring, gutter, decking, fencing, land clearing, and bathroom remodeling generate consistent leads since 2018. We're a lean, AI-driven team, and we're building a tight, accountable operation where the right Facebook Ads Manager can have a real, measurable impact.

About the Role

We're looking for a strategic, decisive Facebook Ads Manager to own campaign strategy across our book of Meta ad accounts.

This is not a "set it and watch it" seat. We build creatives with AI - so your job isn't producing ad variants by hand, it's deciding what runs, where, and why. You'll direct hooks, angles, and offers, read performance fast, and move budget before a losing ad set burns spend. You understand the full funnel, not just Meta: Google Ads, retargeting, lead forms and landing pages, and how a lead actually flows into GoHighLevel.

Your mission: turn ad budget into high-quality leads, every account, every day. This is a task-oriented, execution-heavy role - you're inside Ads Manager daily, and nothing slips because you didn't catch it in time.

Core Responsibilities

🎯 Campaign Strategy & Launch

Own the plan for every new account — lead form or landing page (whatever the strategy calls for) wired into GoHighLevel, pixel and Conversions API installed, campaigns and ad sets structured, ads live fast without wasting spend on setup mistakes.

🎨 Creative Strategy & Testing

AI builds the ad variants — you direct the hooks, angles, and formats. Run structured tests, know within days which creative is winning and why, and keep the pipeline of what to test next always full.

📊 Daily Budget & Bid Optimization

Watch cost-per-lead and cost-per-result across every account, every day. Reallocate budget to what's working and pause what isn't before it burns spend. No losing ad set runs for a week because you were "still watching it."

🔍 Lead Quality Feedback Loop

Work with our Client Success team to track which campaigns produce high-quality leads vs. tire-kickers, and adjust targeting and creative accordingly. You don't talk to clients directly — you make sure the leads reaching them are worth their time.

📈 Reporting & Scaling

Turn Ads Manager data into plain numbers Client Success and contractors actually care about, then scale the accounts that are working.

⚡ Fast Action On Underperforming Accounts

Task-oriented and decisive across 40+ live accounts at once. You spot a slipping account and act the same day — not after it's already burned a week of budget.

What Success Looks Like

• Cost-per-lead stays in target, and lead quality stays in line across every account you own.
• Underperforming ad sets get killed fast — no budget wasted on "still watching it."
• Winning creative gets identified and scaled within days, not weeks.
• New client accounts launch clean: landing page or lead form live, tracked from click to CRM, no setup gaps.
• Client Success always has accurate, real numbers to work with.
• You're testing something new — a hook, an angle, an AI tool — on a rolling basis, not waiting to be told to.

Qualifications Required

• 2+ years running Facebook/Meta Ads professionally — ideally at an agency managing multiple client accounts at once, not just one brand's in-house budget.
• You've managed real client ad spend — fluent in CPL, CPA, ROAS, and frequency, and you've actually moved those numbers for paying clients.
• Real creative strategy experience — you've directed hooks, angles, and offers, and know what makes someone stop scrolling and fill out a form.
• Full-funnel marketing knowledge — working understanding of Google Ads and retargeting, not just Meta.
• Lead form / landing page + CRM experience — you've wired a lead flow end-to-end: page or form → CRM → Conversions API. Go High Level or a similar platform preferred.
• Comfortable managing 40+ live accounts at once, and know exactly where each one stands.
• Task-oriented and decisive — you check performance daily and act the same day when something's off.

Nice to Have

• Home services experience — tree service, windows & doors, bathroom remodeling, roofing, HVAC, or similar. You understand these are high-ticket, long-consideration jobs, not impulse buys.
• Direct hands-on experience with Go High Level specifically.
• Experience directing AI creative-generation tools for ad production.
• Agency background working across multiple simultaneous client accounts.

Who You Are

• A strategic thinker — every account runs on a plan, not vibes.
• Self-driven and task-oriented — nobody has to tell you an account is slipping.
• Always testing — new AI tools, new angles, you move first.
• Highly organized with the ability to manage many accounts without losing track of any of them.
• Reliable and self-directed in a remote environment.

Work Hours & Structure

• Full-time role.
• U.S. hours overlap required — you're checking and acting on accounts during the business day.
• Paid in USD, with performance-based bonuses tied to cost-per-lead and lead quality.

Why Work With Us

• Own the strategy, not just the execution — AI produces the creative, you decide what wins.
• A lean, AI-driven team that's always testing new tools and always learning.
• Direct mentorship from leadership.
• Real, measurable impact — your decisions move cost-per-lead and lead quality across every account you touch.
• Remote flexibility with a clear, structured operation to work within.
• Long-term career growth potential.