Middle Product Manager

appflame — a Ukrainian IT company building world-class products: Hily, Taimi, AdConnect, Mailkeeper, and more. Who we are today: 7 years on the market, 500+ employees, offices in Kyiv, London, and Limassol, plus a coworking space in Warsaw. In 2025, appflame ranked 5th among Ukraine's 50 best employers according to Forbes and won in the "Place for Growth" category. Our apps Hily and Taimi are among the Top 5 dating apps in the U.S ., with over 70 million users. AdConnect and Mailkeeper build and scale our own B2B and B2C solutions. Our mission: Flame up the world with Ukrainian products. Our goals: Reach the top 5 product companies in the world. Become a unicorn — and turn Ukraine into a country where unicorns are born and thrive. We're looking for daring, ambitious, and "a little crazy" people — those who love building real products and dream of launching cool startups. You have the ambition; we have the conditions to make it happen. Your project: AdConnect. It is a business within appflame that specializes in building innovative solutions in performance marketing and digital products development. Our performance marketing includes Social, PPC, Native, and Display advertising. Within these areas, we help businesses from around the world acquire new customers through Meta, Google, TikTok, Bing, Taboola, and more. You will: Own a key product area — from idea to measurable impact, driving growth in engagement, retention, and monetization. Turn insights into action — discover user needs, define hypotheses, and translate them into clear product experiments. Shape the roadmap — prioritize initiatives that balance user delight, trust, and revenue. Collaborate cross-functionally — work closely with engineers, designers, analysts, and marketing to deliver meaningful results fast. Lead experiments and A/B tests — validate ideas quickly, learn continuously, and scale what works. Improve monetization loops — optimize credit usage, paywalls, and bonus mechanics for sustainable revenue growth. We'll have a match if you: 3–5+ years of experience in product management within B2C digital products — ideally communication, dating, or social platforms. Familiarity with global markets (US, UK, Canada, Europe, LATAM) and cultural nuances in user behavior A proven track record of moving metrics — you’ve owned and improved KPIs like retention, ARPPU, or conversion. Strong data literacy — you make decisions based on insights, not opinions (SQL, Tableau, or similar). Excellent prioritization and execution skills — you can turn chaos into clear roadmaps and deliver results fast. Experience in experimentation and A/B testing — you know how to design, run, and interpret experiments. A growth mindset — you learn fast, challenge assumptions, and care deeply about both product and people. Knowledge of user acquisition and paid marketing funnels Will be an advantage: Experience working with communication, dating, or social discovery products at scale. Experience with transactional or credit-based models will be a plus. Leading cross-functional teams or guiding teammates will be a plus. What we offer: Work: Remote-first setup, modern offices with activities, and all the equipment you need, plus compensation to set up your remote workplace. Growth: Fair pay with regular reviews; after probation, compensation for education and English courses, Online Speaking Club, online library, and course access. Health & time off: Medical insurance coverage, psychologist consultations, unlimited paid sick days, and 31 paid vacation days/year (incl. public holidays). Team: Corporate events, team-building activities, and paid participation in sports competitions. Why appflame? Build Ukrainian products that compete with the best players on the global market. Bring your own ideas to life instead of being a cog in the system. Direct contact with Snapchat, Facebook, Google, and Apple, and access to their best practices. Work with a global market and a massive audience. A team of like-minded people focused on results. Well-established processes and real opportunities to grow within the company. Transparent evaluation based on personal performance indicators. Join our team — it's going to be hotter than you can imagine. We are against all types of discrimination, bullying, and stereotypes. We provide equal employment opportunities regardless of race, skin color, religion, gender, sexual orientation, gender identity, age, marital status, health status or any other characteristics.