Who We Are:
Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.
JOB MISSION:
The North America (NA) Senior Marketing Manager – Lifestyle is responsible for driving category and commercial demand by connecting the brand to culture across sport, entertainment, fashion, music, communities, and more.
Acting as a strategic connector, this role brings together global priorities, regional insights, and cross-functional teams to deliver integrated marketing strategies that ensure the brand shows up authentically in culture. This position will drive distinct yet connected category storytelling, maximize regional investments, and deliver measurable business impact across North America.
MAJOR ACCOUNTABILITIES:
In partnership with the Director of Integrated Marketing and cross-functional teams, build and lead commercial marketing strategies that support seasonal Lifestyle category and product priorities
Develop and execute integrated campaigns that connect brand storytelling to cultural moments, partnerships, and influential voices across entertainment, fashion, and creative communities
Lead cross-functional collaboration with NA Media, PR, eCom, DTC, Visual Merchandising, and Events teams to deliver consistent, premium execution across all go-to-market touchpoints
Partner with Global Marketing to adapt global strategies for North America, while developing region-specific programs and activations that reflect local consumer insights and drive market relevance
Maintain a close partnership with Merchandising, Sales, and Planning teams to ensure marketing strategies are aligned to go-to-market priorities and deliver direct commercial impact across lifestyle categories
Provide strategic guidance across paid, owned, and earned channels to ensure cohesive storytelling and effective distribution of media and content.
Translate data and insights into actionable marketing strategies, campaign optimization, and consumer experience tactics
REQUIREMENTS FOR SUCCESS
:
Bachelor’s degree plus 8–10 years of marketing, brand management, or communications experience (preferably within lifestyle, fashion, entertainment, or culturally driven brands)
Strong creative judgment with experience evaluating and shaping breakthrough creative work
Proven ability to develop and execute innovative, culturally relevant marketing campaigns that drive measurable commercial outcomes
Demonstrated success operating within a matrix organization and leading cross-functional initiatives
Strong business acumen with a clear understanding of commercial functions, go-to-market processes, and performance metrics
Exceptional communication and presentation skills, with the ability to influence stakeholders at all levels
Boston, MA Headquarters - (NB) Only Pay Range: $141,200.00 - $182,200.00 - $223,200.00 Annual (actual base pay varying based upon, but not limited to, relevant experience, time in role, internal equity, geographic location, and more.)
Regular Associate Benefits
Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks – opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs – that encourage our associates to grow personally as they develop professionally. You’ll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword – it’s part of our culture.
Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.
Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.
Flexible Work Schedule
For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced “Work from Anywhere” (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility.
Equal Opportunity Employer
New Balance provides equal opportunities for all current and prospective associates to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran, or any other protected status.