Organic Search Strategist

The Role We create category leaders. And you can't lead a category if you're invisible when people search. The future of marketing isn't about winning individual channels — it's about being discoverable wherever people search, scroll, ask and explore. Google, TikTok, YouTube, Amazon, ChatGPT, and Pinterest. Every platform is now a search engine. As an Organic Media Strategist , you run the strategy. You own the strategic direction of your accounts — turning audience insight into integrated plans across SEO, Social and Digital PR, and leading the channel and craft teams who bring them to life. You're also the storyteller. Analysts find the insight — you bring it to life, turning data into a story clients believe in, buy into and invest behind. You communicate insight and great work like no other. At Rise, we separate Demand from Discovery . This role makes sure brands are present the moment demand turns into search — the obvious choice throughout the Search Journey. This isn't a traditional SEO strategy role. What does good look like? Owns the strategic direction of the account. Runs regular strategy sessions, aligns PR, social and onsite teams around priorities, and proactively identifies opportunities. Works closely with Client Services to develop commercial recommendations, budget allocation and growth opportunities. Regularly communicates performance, ideas and next steps to both clients and internal teams — and does it like no other. Key Objectives Own the strategic direction of every account in your portfolio. Develop integrated Organic Media strategies that drive commercial growth. Turn audience insight into Search Journeys, content strategies and channel priorities. Be the storyteller of the account — turning analyst insight and data into narratives that win client belief and investment. Align PR, social and onsite teams around one set of priorities. Maximise discoverability across Google, AI platforms and social search. Define KPI frameworks and success measures across Organic Media. Identify content, authority and visibility gaps that create opportunity. Prioritise investment across SEO, Social and Digital PR based on audience behaviour and commercial impact. Lead strategic planning that aligns every Organic Media discipline behind a single roadmap. Key Responsibilities Organic Media Strategy Own the strategic direction of your accounts — the strategy starts and ends with you. Build strategic roadmaps that guide Organic Media activity across SEO, Social and Digital PR. Run regular strategy sessions, quarterly planning, workshops and ongoing strategic reviews with clients. Develop integrated Search Journey strategies that connect audience demand with commercial objectives. Create KPI frameworks, channel playbooks and measurement plans. Work closely with Client Services to develop commercial recommendations, budget allocation and growth opportunities. Proactively identify opportunities — before the client or the data asks the question. Personally lead solutions for new business pitches – helping form organic media strategies for new clients. Always have 3–6 month roadmaps in place for clients. Team & Channel Leadership Build, train and mentor a small handful of organic analysts & or creators directly line managing junior risers and ensuring standards throughout - training, setting process, feedback and quality assurance Align PR, social and onsite teams around account priorities — one strategy, every discipline behind it. Lead channel and craft teams through the strategy: brief them brilliantly, keep them focused on the plan and connect their work back to client objectives. Regularly communicate performance, ideas and next steps to internal teams, so everyone knows where the account is heading and why. Champion great work — spot it in the team, elevate it and get it in front of clients. Content & Search Strategy Build topic cluster strategies and content plans that strengthen discoverability and topical authority. Conduct content gap analysis across websites, blogs, commercial pages, FAQs and social platforms. Develop social search strategies for YouTube, TikTok, Reddit and Pinterest. Identify opportunities to improve visibility across AI platforms and emerging search experiences. Develop market expansion strategies informed by audience behaviour and search demand. Performance reporting & storytelling Front the insight: work with Analysts to shape the data, then own the storytelling of opportunity, growth and impact to clients. Take insight and tell clients who their audience is, where they search, what their pain points are and their gaps around entity building. Present roadmaps and strategy plans that close the gaps between clients and category leaders. Benchmark performance and lead monthly reporting on what we did, the impact of it and what we are doing next. Create organic defend/grow/innovate plans broken down by category and pain points (which categories we defend because they already hold visibility, which we grow, and where we innovate). Take monthly, quarterly and yearly insight and turn it into impact-based reporting — across onsite, social, search and media. Work with Organic Leads/Associate Directors to set north stars for clients and consistently talk about the impact we’re having. Authority & Digital PR Strategy Define Organic Media opportunities that strengthen brand authority and visibility. Define Push, Pull and POW strategies based on what the client needs and brief Digital PR teams for great ideas and execution. Recommend target publishers, media and communities that support authority building and AI visibility. Ensure Digital PR activity supports wider Organic Media objectives. About You You're a commercially minded strategist who sees the bigger picture. You're a natural storyteller who can stand in front of a client and turn data into a narrative they act on. You understand how people discover brands across Google, AI platforms and social search. You're comfortable connecting SEO, Social and Digital PR into one integrated strategy. You're a natural leader who can align channel and craft teams behind one plan. You enjoy turning audience insight into clear, actionable plans. You're confident leading workshops, presenting to clients and influencing senior stakeholders. You're naturally curious and excited by how search behaviour continues to evolve. Skills & Experience 4–6 years' experience in SEO, content strategy or integrated digital marketing. Experience developing multi-channel Organic Media strategies. Strong understanding of Search Journeys, search intent and content planning. Experience conducting content gap analysis and identifying commercial opportunities. Experience presenting insight and performance stories to clients and senior stakeholders. Knowledge of AI Search, LLM visibility and modern search behaviour. Experience using platforms such as Ahrefs, GA4, Search Console or Sistrix. Excellent communication, presentation and stakeholder management skills. Equal Opportunities At Rise at Seven we celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applications from all suitably qualified candidates regardless of their race, religious beliefs, age, sex, sexual orientation or disability. Sounds like something you want to be involved in? Send your CV, application, and any other supporting documentation to [email protected].