Founding LinkedIn Outbound Campaign Strategist
Hey! We’re Scale Up, and our client is looking to hire a
Founding LinkedIn Outbound Campaign Strategist for a
fast-growing AI startup building an AI-powered growth platform for LinkedIn outbound.
Type of Employment: Full-Time Contractor (Long-term)
Work Modality: 100% Remote
Work Schedule: Full-Time
Location: Global
About Our Client
Our client is a fast-growing AI startup building technology that helps companies identify the right prospects, start highly relevant conversations, and turn those conversations into qualified sales meetings.
They are looking for someone who is
exceptional at LinkedIn outbound. This is not a role for someone who simply uploads prospect lists and creates standard sequences. They need someone who can understand a business, identify the strongest reasons to reach out, define the right audience, create messaging that generates genuine responses, and continuously improve campaigns based on real performance data.
You will have significant ownership, managing campaigns from
initial research and strategy through launch, testing, and ongoing optimization.
What You’ll Own
- Learn each client’s product, market, customers, positioning, and sales process.
- Identify the strongest ICPs, buyer segments, triggers, and campaign angles.
- Build highly targeted prospect lists using LinkedIn Sales Navigator and other data sources.
- Determine who to target, why they would care, and why the timing is relevant.
- Write connection requests, opening messages, follow-ups, and campaign variations.
- Build and launch LinkedIn outbound campaigns using the company’s platform.
- Monitor acceptance, reply, positive reply, meeting, attendance, and lead-quality rates.
- Identify where campaigns are underperforming and make the necessary adjustments.
- Run structured tests across audiences, offers, messaging, and CTAs.
- Review replies and conversations to understand what the market is actually saying.
- Pause weak campaigns quickly and scale the ones that work.
- Maintain clear campaign documentation covering tests, results, and learnings.
- Turn successful campaigns into repeatable playbooks for the broader team.
What Exceptional Looks Like
You can look at a company and quickly answer:
- Who is most likely to buy this?
- What signals suggest they may need it right now?
- Who should we exclude from the campaign?
- What would make the outreach feel specific without sounding automated?
- Is the problem the audience, offer, message, timing, or follow-up?
- What does the campaign data tell us to change next?
You understand that great outbound is
not about sending more messages. It is about creating the right conversation with the right person at the right time.
You May Be a Great Fit If
- You have built and optimized successful B2B outbound campaigns.
- You are extremely strong in ICP research, segmentation, targeting, and outbound copywriting.
- You have deep hands-on experience with LinkedIn Sales Navigator.
- You can write messages that are concise, casual, relevant, and genuinely human.
- You understand the difference between getting a reply and generating a qualified sales opportunity.
- You are comfortable working across multiple industries and quickly learning new markets.
- You use campaign data to make decisions rather than relying only on intuition.
- You can diagnose targeting and messaging problems and act on them quickly.
- You take full ownership and are comfortable working with minimal supervision.
- You can clearly explain why a campaign worked, why it failed, and what should happen next.
- You care deeply about the quality and business impact of your work.
Experience with tools such as
Clay, Apollo, Instantly, HeyReach, Expandi, Smartlead, Unipile, or similar outbound platforms is a plus, but
results and strategic thinking matter more than the exact tool stack.
This Is Probably Not for You If
- Your outbound strategy is mainly based on increasing volume.
- You rely heavily on generic templates with light personalization.
- You evaluate campaigns only through acceptance or overall reply rates.
- You need someone else to define the audience, angle, and offer.
- You launch campaigns and wait weeks before analyzing their performance.
- You cannot provide examples of campaigns you personally built and improved.
- Your messaging sounds like it was generated by a sales automation tool.
How Success Will Be Measured
Your performance will be evaluated based on:
- Quality and precision of targeting.
- Positive reply rate.
- Qualified meetings booked.
- Meeting attendance and lead quality.
- Speed and quality of campaign iteration.
- Client campaign performance over time.
- Strength of the insights and playbooks you produce.
The focus is on
qualified meetings, real sales opportunities, and revenue potential. Vanity metrics matter only when they help diagnose and improve campaign performance.
What Your First 90 Days Could Look Like
First 30 Days
- Learn the product, customers, and existing campaign process.
- Audit current campaigns and identify the biggest performance opportunities.
- Take ownership of an initial group of campaigns.
- Establish a clear testing and reporting approach.
By 60 Days
- Independently research, build, launch, and optimize campaigns.
- Produce measurable improvements in targeting, messaging, or conversion rates.
- Turn early wins into repeatable campaign frameworks.
- Identify recurring process issues and propose improvements.
By 90 Days
- Own campaign strategy and execution with minimal oversight.
- Consistently generate qualified conversations through outbound campaigns.
- Raise the quality bar across the company’s campaigns.
- Help develop a world-class system for LinkedIn outbound.
Why Join?
- Work directly with the founder and have meaningful ownership from day one.
- Join a fast-growing startup where your work directly impacts customer results.
- Help shape both the campaign strategy and the AI-powered product behind it.
- Test strategies across different markets, offers, industries, and audiences.
- Play a key role in defining what world-class LinkedIn outbound looks like.
- Work remotely as part of an ambitious, highly autonomous team.
Thanks!