Outbound Sourcing & Cold Email Specialist

Location: Remote

About Reality Marble

Reality Marble is a holding company that acquires and operates digital businesses, including media assets, agencies, and, opportunistically, other small and medium-sized businesses.

We're looking for an Outbound Sourcing & Cold Email Specialist to help us build and scale our acquisition pipeline. This is a highly outbound-focused role where you'll be responsible for researching companies, scraping and building targeted prospect lists, launching cold email campaigns, and generating conversations with business owners.

This role is ideal for someone who enjoys building outbound systems from the ground up. You'll take ownership of our sourcing process—from identifying prospects to managing campaigns—and help create a scalable outbound engine that consistently generates acquisition opportunities.

While experience in M&A or private equity is a plus, it isn't required. We're much more interested in someone with strong experience in B2B lead generation, cold outreach, outbound operations, and confidently communicating with prospects over calls.

Website: https://www.realitymarble.io

What You'll Do

Your primary responsibility is to build and execute our outbound acquisition pipeline.

You'll be expected to:

• Research and identify businesses that fit our acquisition criteria.
• Scrape high-quality B2B leads autonomously using the tools and methods you believe work best.
• Build clean, verified prospect lists from scratch.
• Find business owners, founders, and key decision-makers.
• Write personalized cold email campaigns.
• Launch and manage outbound campaigns at scale.
• Send 10,000+ cold emails per week while maintaining excellent deliverability.
• Monitor campaign performance and continuously improve reply rates.
• Manage follow-ups and maintain an organized CRM pipeline.
• Coordinate with our acquisitions team on qualified opportunities.
• Communicate professionally and confidently with business owners, founders, or brokers through email and introductory calls.
• Handle initial conversations, ask relevant qualifying questions, and clearly communicate Reality Marble's interest when needed.

What We're Looking For

You don't need an M&A background.

You do need to know how to generate conversations through outbound and be comfortable speaking with prospects directly when a conversation moves to a call.

We're looking for someone with experience in:

• B2B lead generation
• Data scraping and prospect research
• Cold email outreach
• Email verification and deliverability
• List building
• CRM management
• Pipeline management
• Outbound campaign optimization
• Prospect communication and introductory calls

You should be able to communicate clearly, professionally, and confidently with founders, business owners, brokers, and other decision-makers.

You're someone who enjoys building systems, solving problems, and improving processes—not simply following them.

Bonus Points

Experience working at any of the following is highly valued:

• Lead generation agencies
• Cold outreach agencies
• Appointment setting agencies
• B2B sales organizations
• Growth agencies specializing in outbound

It's also a plus if you've:

• Worked directly with founders or business owners.
• Conducted discovery, qualification, or sales calls.
• Had exposure to M&A, private equity, or investment firms.

Our Current Setup

We currently use Smartlead for our outbound campaigns, but we're looking for someone who can take ownership of the entire outbound process—not just operate existing campaigns.

We want someone who can help build an outbound engine that scales.

That means you're comfortable improving sourcing workflows, recommending better tools when appropriate, refining our email infrastructure, optimizing deliverability, and creating a repeatable pipeline that will support the business for years to come.

If you've built outbound systems before and have strong opinions on how they should be run, we'd love to hear them.

This Role Is NOT

This is not:

• Social media marketing
• Ecommerce email marketing (Klaviyo, Mailchimp, etc.)
• Customer support
• A generic Virtual Assistant position

This role is entirely focused on B2B outbound sourcing, cold email, pipeline generation, and initial prospect communication.

What Success Looks Like

Within your first few months, you'll be:

• Consistently sourcing high-quality acquisition targets.
• Building accurate, verified prospect databases.
• Running outbound campaigns that send 10,000+ emails every week.
• Maintaining strong email deliverability.
• Generating a consistent pipeline of conversations with business owners.
• Confidently handling initial calls with prospects when needed.
• Continuously improving our outbound systems through better processes, testing, and automation.

Why Join Reality Marble?

You'll work directly with the founders of a growing acquisition company where your work has an immediate impact on sourcing new deals.

We're looking for someone who wants ownership—not someone who simply checks boxes.

If you enjoy solving problems, building outbound systems, speaking with business owners, and creating scalable processes that drive real business growth, we'd love to hear from you.