Modality: Remote, Home Office
Pay: $2,500 USD per month
Schedule: Monday through Friday, 8:00 a.m. to 5:00 p.m. Pacific Time
See more info at: https://careers.quirogalawoffice.com
Who We Are
Quiroga Law Office, PLLC was founded in 2009 with a clear mission: to stand bravely beside immigrants and protect their ability to live, work, and thrive in the United States. We are a law firm for immigrants, by immigrants.
We represent clients nationwide in asylum, citizenship, family immigration, nonimmigrant visas, deportation defense, Temporary Protected Status, green cards, waivers, consular processing, and federal litigation.
We are a collaborative and growing firm that values accountability, innovation, professional development, and meaningful advocacy.
About the Role
We are seeking an analytical Paid Media and Performance Marketing Specialist with strong experience in paid acquisition and performance measurement.
This role is responsible for campaign performance from the initial advertising interaction through qualified lead generation. It combines paid media management, audience strategy, marketing dashboards, lead nurturing, conversion tracking, and CRM feedback to improve lead quality, ROAS, and advertising efficiency.
Responsibilities
- Plan, launch, manage, and optimize campaigns across Google Ads, Meta Ads, TikTok Ads, Microsoft Advertising, and other relevant platforms.
- Manage budgets, bidding strategies, campaign structures, keywords, search terms, negative keywords, targeting, and placements.
- Create, segment, and optimize custom, lookalike, remarketing, Customer Match, and CRM based audiences when permitted.
- Use marketing dashboards to monitor campaign performance, lead quality, funnel progression, and business outcomes.
- Analyze CPC, CTR, CPM, CPL, CPA, conversion rates, appointment volume, lead quality, and ROAS.
- Develop and optimize lead nurturing strategies and CRM workflows that guide prospects toward becoming qualified leads.
- Connect CRM outcomes with Google and Meta through offline conversion tracking, Enhanced Conversions for Leads, Meta Conversions API, and approved hashed first party data.
- Create, implement, audit, and maintain standardized UTM parameters across paid media campaigns.
- Maintain accurate conversion tracking through Google Analytics 4, Google Tag Manager, pixels, UTMs, and related tools.
- Conduct A/B testing across advertising copy, creatives, audiences, keywords, landing pages, and campaign strategies.
- Prepare reports with clear findings and recommend budget adjustments and campaign improvements based on performance.
- Collaborate with the Creative, Marketing, Statistics, and Development teams to improve campaign performance, tracking, and data quality.
- Support keyword research, landing page optimization, and related SEO initiatives.
- Stay current with platform updates, advertising policies, AI tools, and paid media best practices.
Requirements
- At least three years of practical experience managing paid media campaigns focused on lead generation.
- Demonstrated proficiency with Google Ads, Meta Ads, and TikTok Ads.
- Experience using and interpreting marketing dashboards to evaluate campaign, funnel, and lead performance.
- Proven experience creating and configuring custom, lookalike, remarketing, and CRM based audiences.
- Experience developing or managing lead nurturing strategies, funnels, and CRM workflows.
- Experience sending qualified lead and offline conversion data back to Google and Meta through privacy compliant integrations.
- Strong knowledge of Google Analytics 4, Google Tag Manager, pixels, UTM parameters, conversion tracking, A/B testing, and conversion rate optimization.
- Ability to interpret campaign data and translate it into clear decisions and actionable recommendations.
- Strong proficiency in Excel or Google Sheets.
- Strong organization, communication, analytical thinking, and attention to detail.
- Ability to manage multiple campaigns and priorities independently.
- Bachelor’s degree in Marketing, Advertising, Digital Marketing, Communications, Social Communication, Business Administration, or a related field. Equivalent practical experience will also be considered.
- Preferred Qualifications
- Experience with Microsoft Advertising or other paid media platforms.
- English proficiency at a B2 level or higher.
- Knowledge of Python for data analysis or automation.
- Experience with Zapier or similar automation platforms.
- Familiarity with call tracking, SEO, and advanced attribution models.
- Google Ads or Meta certifications.
What We Offer
- Monthly payment in USD.
- Paid vacation based on tenure.
- Paid holidays according to the firm’s calendar.
- Support during medical leave.
- Employee recognition and opportunities for internal growth.
- A collaborative, international, and mission driven work environment.
Computer Requirements
Candidates may use a Windows computer or Mac that meets the following requirements.
Windows
- Windows 11 or newer.
- 16 GB of DDR4 RAM or higher.
- Intel Core i5 10th generation or newer, Intel Core i7 6th generation or newer, or AMD Ryzen 5 or higher.
Mac
- macOS 15 Sequoia or newer.
- 16 GB of RAM or unified memory.
- Apple M1 processor or newer.
- Intel processor Macs must have an Intel Core i5 10th generation, Intel Core i7 8th generation, or newer.
Internet
Stable internet connection suitable for remote work, video calls, dashboards, and daily use of advertising, analytics, automation, and communication platforms.