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Paid Media Manager
Remote Salary: £35,000–£40,000 (DOE) Job Type: Full Time
Join a performance-focused agency where paid media supports real growth. We’re looking for experienced specialists who enjoy ownership, optimisation, and delivering measurable results.
Skills
Google Ads Paid Media Strategy Campaign Optimisation Budget & Bidding Analytics (GA4) Conversion Tracking Client Management Paid Social
Role Description
At Seodium, performance matters. We’re an SEO-first digital agency, and paid media plays a crucial role in supporting growth, testing opportunities, and accelerating results for our clients.
We’re looking for a Paid Media Manager to take ownership of performance-led paid campaigns across search and paid social. This is a hands-on role for someone who enjoys optimisation, accountability, and working closely with clients to drive measurable ROI.
As our Paid Media Manager, you’ll be responsible for planning, executing, and optimising paid media campaigns across Google Ads and supporting paid social platforms. You’ll have clear ownership of performance, budgets, and reporting, while collaborating with SEO and content teams to ensure paid activity aligns with wider marketing goals.
This role suits someone with strong fundamentals in paid media who wants autonomy, variety, and the opportunity to shape paid strategy within a growing agency.
You won’t be expected to be an expert in every platform; we value strong core skills, curiosity, and commercial thinking.
Key Responsibilities
Paid Media Strategy & Execution
- Plan, build, and optimise paid campaigns across Google Ads (search, shopping, and performance-based campaigns)
- Support paid social activity across platforms such as Meta, TikTok, Pinterest, and LinkedIn where appropriate
- Conduct keyword research, competitor analysis, and audience targeting
- Develop and refine campaign structures, bidding strategies, ad copy, and creatives
Performance & Optimisation
- Monitor performance, budgets, and KPIs to drive continuous improvement and ROI
- Audit existing accounts to identify issues, opportunities, and growth areas
- Proactively plan for seasonal trends, promotions, and sales peaks
Tracking, Reporting & Insights
- Ensure accurate conversion tracking and measurement (GA4, Tag Manager, platform tracking)
- Deliver clear, actionable performance reports for clients and internal teams
- Translate data into insights and recommendations that support wider strategy
Ecommerce & Feeds (Where Relevant)
- Set up and optimise product feeds for platforms such as Google Merchant Centre and TikTok Shop
- Troubleshoot feed issues and improve performance where feeds support paid activity
Collaboration & Client Communication
- Work closely with SEO, content, and development teams to align paid campaigns with organic strategy
- Act as a key point of contact for clients, providing regular updates and performance discussions
- Contribute ideas around testing, new formats, and platform updates
What We’re Looking For
Essential
- Proven experience managing paid media campaigns, with a strong focus on Google Ads
- Confidence managing budgets, bids, and performance targets
- Strong analytical skills with the ability to interpret data and optimise performance
- Experience with conversion tracking and analytics (GA4, Tag Manager or similar)
- Ability to write and test ad copy and collaborate on creative direction
- Strong communication skills and experience working directly with clients
Nice to Have
- Experience with paid social platforms (Meta, TikTok, Pinterest, LinkedIn)
- Ecommerce and product feed experience (Google Merchant Centre, TikTok Shop)
- Experience working in an agency environment
- Familiarity with SEO and how paid media supports organic growth
What We Offer
- Competitive salary (depending on experience)
- Fully remote role (UK-based)
- 20 days holiday + bank holidays
- Free on-site parking when visiting the office
- Summer and winter bonuses
- Monthly 1-to-1s and regular support
- Opportunity to work with a diverse range of clients and industries
- Supportive, collaborative team environment
- Ongoing professional development and training
- The chance to play a key role in the growth of a performance-focused digital agency
Requirements
- Proven experience : Working with Google Ads, Merchant Centre, and/or paid social platforms such as Meta, TikTok, Pinterest or LinkedIn.
- Strong analytical skills: With the ability to interpret data, track KPIs, and generate actionable insights.
- Strong understanding of campaign basics: Including campaign structures, bidding strategies, audience targeting, and ad copy development.
- Strong research and planning skills: Including keyword research, competitor analysis, and audience targeting.
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More About Seodium
Seodium is a specialist SEO and digital marketing agency helping ambitious businesses grow online. We combine data-driven strategy with creative thinking to deliver measurable results. Paid media is an important part of our offering, supporting SEO, accelerating growth, and testing new opportunities for our clients.