📍 Remote (LATAM) 🕒 Monday to Friday | 8:00 AM - 5:00 PM PST
About the Company
Join a leading California-based personal injury law firm with a strong reputation for achieving outstanding results for accident victims. The firm specializes in motor vehicle accidents, catastrophic injury cases, wrongful death claims, and other personal injury matters, combining legal excellence with a client-first approach.
About the Role
We're looking for a highly experienced Senior Paid Search Manager to take ownership of a large-scale paid search program focused on personal injury cases throughout California.
This is a strategic and hands-on role where you'll manage significant advertising budgets, optimize campaign performance, improve lead quality, and directly impact business growth.
If you're passionate about Google Ads, data-driven decision-making, and scaling high-performing campaigns, we'd love to meet you.
What You'll Do
✅ Lead and optimize Google Ads and Google Local Services Ads (LSA) campaigns
✅ Manage six-figure monthly advertising budgets
✅ Improve lead quality, conversion performance, and ROAS
✅ Develop bidding, keyword, testing, and budget allocation strategies
✅ Build reporting dashboards and provide strategic insights
✅ Implement tracking, attribution, and offline conversion systems
✅ Monitor competitors and identify growth opportunities
✅ Drive performance through automation, analytics, and continuous optimization
What We're Looking For
Required
✔ 5+ years managing Google Ads campaigns
✔ Experience managing six-figure monthly ad budgets
✔ Direct Personal Injury Law Firm marketing experience (REQUIRED)
✔ Extensive knowledge of Google Local Services Ads (LSA)
✔ Experience with CallRail and call-tracking platforms
✔ Strong analytical and reporting skills
✔ Advanced English communication skills
Preferred
⭐ Google Ads Certifications
⭐ Experience with automation, Google Ads Scripts, SQL, APIs, or advanced reporting tools
⭐ Experience with Microsoft Ads and Meta Ads
Why Join Us?
✨ High-impact role with ownership and visibility
✨ Work directly with leadership and influence growth strategy
✨ Manage large advertising budgets and sophisticated campaigns
✨ Long-term opportunity with a successful and growing law firm
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