Paid Media Planner

Company Description PaidSync.ai is an AI-powered ad management platform that simplifies paid media operations across all major channels. Through conversational interfaces such as ChatGPT, Claude, Gemini, or the PaidSync dashboard, users can launch, optimize, and manage campaigns without learning new tools. The platform unifies channels like Google, Meta, LinkedIn, TikTok, and others, and connects key measurement tools including Google Analytics 4, Tag Manager, Search Console, and Merchant Center for coherent targeting, tracking, and reporting. Every change is drafted for review and requires approval, ensuring transparent and controlled campaign management. PaidSync is built by Ahmed Ashraf, a top 3% Google Premier Partner with over $500M in managed ad spend, and is a verified partner across Google, Meta, LinkedIn, and TikTok.
Role Description The Paid Media Planner is a full-time remote role responsible for planning, executing, and optimizing paid media campaigns across multiple digital channels using the PaidSync platform. Day-to-day tasks include developing media plans aligned with client objectives, configuring and monitoring campaigns, analyzing performance data, and recommending budget and targeting adjustments to improve ROI. The role involves collaborating with internal stakeholders and clients to translate marketing goals into actionable media strategies, preparing cross-channel reports, and identifying opportunities to reduce wasted ad spend. The Paid Media Planner will also contribute to testing new channels, formats, and audiences, and help refine best practices for AI-enabled media management.
Qualifications

• Strong media planning and media strategy skills, with experience designing cross-channel paid campaigns.
• Advanced analytical skills for interpreting campaign data, identifying trends, and making data-driven optimization decisions.
• Excellent communication skills for presenting insights, collaborating with stakeholders, and documenting recommendations.
• Familiarity with new media and emerging digital platforms, including social, search, and programmatic environments.
• Experience managing campaigns on major ad platforms (e.g., Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads) is highly beneficial.
• Comfort working with analytics and tracking tools (e.g., Google Analytics 4, Google Tag Manager, Google Search Console) and understanding conversion tracking.
• Ability to work independently in a remote setting, manage multiple projects, and meet deadlines in a fast-paced environment.
• Bachelor’s degree in Marketing, Advertising, Business, or a related field, or equivalent practical experience.