Paid Media Specialist

At Veracity, we aim to be a different kind of insurance partner – one that is free from outside investors, venture capital, or the pressures of a corporate parent. Ours is a culture of empowerment – one that believes in effort, results, and accountability. We believe that transparency fosters trust, trust fosters growth, and that growth drives innovation. Our commitment to rigorous evaluation and relentless execution lead to rapid evolution. We answer only to the small business owners we serve, and this independence allows us to stay focused on what matters most: helping their businesses thrive by providing expert guidance and best-in-class insurance policies. We’re growing fast and want you to be a part of it! We’re seeking a talented, detail-oriented Paid Media Specialist to join our team. This position is remote. Reporting to the Paid Media Manager this role will be responsible for executing, optimizing, and analyzing paid media campaigns across multiple digital advertising platforms while supporting marketing initiatives and business objectives for assigned insurance products. Key Responsibilities Execute and optimize paid media campaigns across search, social, display, and other digital advertising platforms Manage paid media initiatives for assigned insurance products, developing expertise in product offerings, target audiences, brand messaging, and campaign objectives Implement paid media strategies designed to drive qualified traffic, conversions, and return on investment Assist with campaign planning across platforms including Google Ads, Meta, LinkedIn, and other relevant advertising channels Contribute to media budget planning and forecasting to support effective campaign execution Monitor campaign performance using Google Analytics, advertising platform dashboards, and other reporting tools Analyze campaign performance data and provide timely reports with recommendations to improve results and achieve campaign goals Identify optimization opportunities through data analysis and performance insights Conduct ongoing testing of campaign components including ad copy, creative assets, bidding strategies, audience targeting, and other optimization variables Document testing results and share learnings to support future campaign improvements Collaborate with content, design, SEO, and other marketing teams to align messaging and creative with campaign objectives Communicate campaign performance, insights, and recommendations to peers and leadership Required to perform other duties as requested, directed, or assigned Requirements and Qualifications Minimum of 3 years of paid media experience Experience managing paid media campaigns across multiple digital advertising platforms Experience with Google Ads, Meta Ads, LinkedIn Ads, or similar advertising platforms Experience using Google Analytics and advertising platform reporting tools Strong analytical skills with the ability to interpret campaign data and identify optimization opportunities Experience with campaign testing methodologies and performance optimization Strong organizational skills with the ability to manage multiple campaigns and priorities simultaneously Excellent verbal and written communication skills Strong collaboration and interpersonal skills Ability to work independently while contributing effectively within a cross-functional marketing team Perks Health, dental, and vision plans Amazing work-life balance with 4 weeks of Paid Time Off 10 Paid Company Holidays with 2 floating holidays 401K Programs with employer match Personal assistance programs for support in a healthy personal and work life Why Veracity? Here at Veracity, you’ll be part of a team of trailblazers and visionaries. We’re not just revolutionizing the way people “do” insurance; we are creating a whole new paradigm. Here, you will experience a vibrant and inclusive workplace where your ideas matter! With us, you have a chance to: Engage in groundbreaking projects that are reshaping the insurance landscape Collaborate with a group of dedicated, like-minded professionals Experience a culture that prioritizes growth and development Compensation Range: $65k/yr - $85k/yr We are proud to be an equal-opportunity employer. We are committed to providing equal opportunities to all qualified applicants, regardless of race, color, religion, sex, national origin, disability, or any other legally protected characteristics. If you need accommodation, please let us know during the interview process.