Paid Media Specialist

Salary: R 30 000 – R 35 000

Location: Woodstock, Cape Town (Hybrid – 2 days’ work from home)

Overview:

A growing digital agency specialising in premium travel and hospitality brands is looking for an intermediate Paid Media Specialist to join their marketing team.

This is a hands-on role for someone who knows their way around paid media platforms, enjoys getting stuck into the numbers, and can translate campaign data into meaningful recommendations.

You’ll take ownership of paid media budgets across a portfolio of high-value clients, managing campaigns from planning and implementation through to optimisation, reporting and performance analysis.

You’ll also work closely with senior stakeholders and clients, so this is a great opportunity for someone who wants to combine technical paid media expertise, strategic thinking and client-facing exposure.

Duties and Responsibilities:

• Develop and execute paid media strategies across multiple client accounts
• Manage and optimise monthly advertising budgets to maximise ROI and campaign performance
• Build, launch and manage campaigns across Google Ads, Meta, LinkedIn, YouTube and TikTok
• Monitor campaign performance and make data-led optimisation decisions
• Identify opportunities to improve spend efficiency, conversions and overall campaign results
• Develop monthly media plans and budget recommendations using performance data and market insights
• Conduct A/B and multivariate testing across audiences, creative, messaging and landing pages
• Analyse campaign data and turn insights into clear, actionable recommendations
• Produce monthly, quarterly and ad hoc performance reports
• Support tracking, attribution and measurement across client websites and campaigns
• Keep up to date with changes to advertising platforms, automation and AI-driven campaign functionality
• Research and test new tools, technologies and approaches that could improve paid media performance
• Present campaign results and recommendations confidently to clients and internal stakeholders

Requirements:

• A relevant degree in Marketing or a similar field
• 3+ years’ experience in paid media, performance marketing and/or digital analytics
• Strong hands-on experience with Google Ads and Meta Ads
• Experience across LinkedIn Ads, YouTube and TikTok Ads
• Experience managing meaningful advertising budgets and optimising campaigns against commercial KPIs
• Solid understanding of Google Analytics 4 (GA4), Google Tag Manager and reporting platforms
• Experience with AI-powered campaign solutions such as Performance Max, smart bidding and Meta Advantage+
• An understanding of audience segmentation, conversion tracking and performance measurement
• Familiarity with Meta Conversions API, server-side tagging, consent management and first-party data would be advantageous
• Experience working with or analysing paid creative across copy, static and video formats
• Comfortable presenting performance insights and recommendations to clients
• Strong analytical and problem-solving abilities, paired with a creative mindset
• Highly organised and able to manage multiple accounts and competing priorities
• Strong communication skills and the confidence to work with both clients and internal teams

Why this role is HOT:

• Hybrid – 2 days WFH
• Great culture
• 1% for the planet membership
• 13th cheque (Discretionary & based on company performance)
• Opportunity for a staycation abroad after 2 years with the company!

Please note: Due to the high volume of applications, only candidates selected for an interview will be contacted. If you do not hear from us within two weeks, please consider your application unsuccessful at this time. We thank you for your interest in the role and wish you the best in your career search.