Paid Media Specialist

Job Requirements Build solutions. Elevate performance. Thrive in Corporate at New Home Star! New Home Star's Star Marketing team is seeking a Paid Media Specialist to help build and scale a best-in-class paid media function for home builders . This role goes beyond launching and optimizing ads—you'll develop end-to-end campaigns across paid search, paid social, retargeting, emerging advertising platforms, landing pages, creative testing, and conversion strategy. We're looking for someone who is analytical, proactive, and passionate about using data, creativity, and innovation to deliver measurable results. If you enjoy testing new ideas and continuously improving campaign performance, you'll thrive in this role. Join a collaborative, ambitious team that celebrates success, values innovation, and invests in your long-term career growth. 🌟Why New Home Star? Industry Leader: The largest privately owned new home sales company in the U.S., partnering with market-leading home builders. Real Growth: Hands-on training, a professional development budget, and clear opportunities for advancement—all within a supportive, high-energy team led by leaders who are dedicated to your success. Remote Flexibility: Enjoy the flexibility of a fully remote role, with optional collaboration space at our Elmhurst, IL office. Employment eligibility is limited to candidates residing in IL, CO, TX, NC, UT, MI, or FL due to corporate operating registrations. Award-Winning Culture: Supportive, high-energy team with leadership dedicated to your success, recognized in 2025 as the Best Place to Work in Real Estate and Glassdoor’s Best Places to Work. Compensation & Benefits: Base salary of $65,000, biannual bonus opportunities, and a comprehensive benefits package including medical, dental, vision, 401(k) with match, paid time off, and more. Volunteer Opportunities: Encouraged time and financial resources to give back to your local community in meaningful ways. 💼 What You’ll Do Campaign Strategy and Management: Manage paid media campaigns across Google Ads, Microsoft Ads, Meta, YouTube, and other relevant platforms. Own campaign setup, targeting, budgeting, bidding, optimization, testing, and performance reporting. Manage multiple builder accounts with different markets, communities, budgets, and business objectives. Develop campaign strategies that connect advertising, creative, landing pages, offers, and audience targeting. Ensure campaigns are structured to generate qualified leads, appointments, and measurable revenue—not only traffic or impressions. Campaign Innovation Proactively bring forward new campaign concepts, targeting strategies, offers, and channel opportunities. Develop and maintain a paid media testing roadmap across client accounts. Identify emerging platforms and technologies that may create opportunities for home builders. Research, recommend, and pilot channels such as geofencing, retargeting platforms, listing platforms, AI advertising, and other emerging media opportunities. Turn successful tests into repeatable strategies, presentations, and standard operating procedures. Balance experimentation with the budget, conversion volume, and performance requirements of each account. Landing Pages and Conversion Strategy Evaluate the complete customer journey from advertisement to landing page to lead conversion. Develop landing-page concepts aligned with specific campaigns, audiences, communities, and offers. Provide recommendations for messaging, page structure, imagery, forms, calls to action, and conversion paths. Partner with design, content, web, and RevOps teams to launch landing pages efficiently. Create and manage structured A/B tests that improve conversion rates and lead quality. Creative Strategy Develop creative briefs for paid search, paid social, display, video, and retargeting campaigns. Regularly introduce new ad concepts, messaging angles, offers, imagery, and formats. Review active creative performance and identify opportunities for improvement. Collaborate with designers and content specialists while maintaining ownership of the campaign strategy. Ensure creative is tailored to the audience, platform, market, and stage of the buyer journey. Analytics and Performance Monitor campaign performance and make data-informed optimization decisions. Analyze cost per lead, cost per qualified lead, conversion rate, appointment volume, lead quality, and revenue contribution. Build clear performance reports that explain what happened, why it happened, and what should happen next. Verify conversion tracking and attribution across advertising platforms, websites, landing pages, and CRM systems. Communicate risks, opportunities, tests, and recommendations before they require leadership intervention. 🏆 What Success Looks Like New campaign ideas are consistently introduced without waiting for leadership to initiate them. Campaigns are launched, tested, and improved at a faster pace. Paid media strategy extends beyond basic campaign setup and optimization. Landing pages, creative, targeting, and media strategy operate as one connected campaign. Client accounts achieve measurable improvements in qualified lead generation and conversion. Successful tests are turned into repeatable offerings that can be deployed across additional builders. The paid media team operates proactively and does not depend on weekly direction from senior leadership. 🎯 What We’re Looking For Availability: Must be able to work traditional business hours operating in Central Time. Experience: 3+ years of hands-on paid media experience. Demonstrated experience managing Google Ads and Meta advertising campaigns. Strong understanding of paid search, paid social, retargeting, conversion optimization, and audience strategy. Experience managing campaigns focused on lead generation and measurable business outcomes. Ability to develop a campaign from strategy and creative concept through launch and optimization. Skills: Strong analytical skills and the ability to translate performance data into clear recommendations. Experience with GA4, Google Tag Manager, conversion tracking, and CRM attribution. Strong written and verbal communication skills. Ability to manage multiple accounts, deadlines, and priorities in a fast-moving agency environment. Comfortable challenging an idea while also recommending a constructive alternative. Tech-Savvy: Proficient in MS Office Suite, Google platform , and AI-driven tools is a plus. Education: Bachelor's degree or higher preferred. Preferred Qualifications Experience working with home builders, real estate, multifamily housing, or other high-consideration purchases. Experience with HubSpot or another CRM and marketing automation platform. Experience developing or optimizing campaign landing pages. Familiarity with Microsoft Ads, YouTube, Performance Max, Demand Gen, geofencing, direct-mail audience platforms, and emerging advertising channels. Experience documenting campaign processes and creating repeatable playbooks. Agency experience managing multiple client accounts. Work Authorization & Employment Eligibility: Candidates must be legally authorized to work in the United States at the time of application and throughout employment. New Home Star does not provide visa sponsorship or participate in employment-based work authorization sponsorship programs. Remote employment opportunities are limited to states where New Home Star is authorized to employ team members. #LI-Remote