About Avanza Sports
Avanza Sports is a sports experiences company that connects young athletes and families with some of the world’s most prestigious sports organizations. We organize international soccer and tennis camps, player development experiences, and sports travel programs in partnership with brands such as Real Madrid Foundation and Rafa Nadal Academy.
As we continue to grow, we are looking for a Paid Media Specialist to join our marketing team and take ownership of our paid advertising campaigns across multiple markets.
Location
Remote position.
Candidates must be based in Spain. Location is flexible, although Barcelona is preferred.
The candidate must be available to attend occasional company meetings, events, camps, and marketing activations when required.
About the Role
We are looking for a hands-on Paid Media Specialist to manage, optimize, and grow our paid advertising campaigns for Avanza Sports’ international sports programs.
You will be responsible for driving registrations and leads for our Rafa Nadal Academy tennis camps and Real Madrid Foundation soccer camps, primarily across the United States and Latin America.
You will manage campaigns across Google Ads and Meta Ads, while also exploring opportunities on platforms such as TikTok Ads.
You will work closely with the Marketing Director and other members of the marketing team, taking ownership of campaign strategy, execution, optimization, reporting, and continuous testing.
Key Responsibilities
Paid Media Management
- Plan, build, launch, and optimize paid media campaigns across Google Ads and Meta Ads.
- Explore and test TikTok Ads and other relevant paid media channels.
- Manage campaigns for Rafa Nadal Academy and Real Madrid Foundation sports camps across international markets.
- Develop campaign structures based on locations, programs, audiences, and objectives.
- Manage campaigns across different stages of the customer journey, including prospecting, retargeting, and conversion campaigns.
- Conduct ongoing testing of audiences, creatives, messaging, landing pages, and campaign structures.
- Monitor budgets and ensure efficient allocation of advertising spend across campaigns and markets.
Google Ads
- Manage Search, Performance Max, Display, YouTube, and other relevant Google Ads campaigns.
- Conduct keyword research and develop effective search strategies.
- Build and optimize audience and remarketing campaigns.
- Monitor search terms, bidding strategies, budgets, and campaign performance.
- Identify opportunities to improve conversion volume and efficiency.
Meta Ads
- Manage campaigns across Facebook and Instagram using Meta Ads Manager.
- Develop prospecting, retargeting, and conversion strategies.
- Build and test different audiences, creatives, copy, and campaign structures.
- Monitor performance and continuously optimize campaigns toward registrations and revenue.
Campaign Performance & Optimization
- Track key metrics including ROAS, CPA, CPL, CTR, conversion rate, and revenue generated.
- Analyze campaign performance and identify opportunities for improvement.
- Continuously optimize campaigns based on data and business objectives.
- Develop and implement A/B tests.
- Identify underperforming campaigns and take corrective action quickly.
- Work with the marketing team to ensure paid campaigns are aligned with organic content, promotions, email marketing, and overall campaign strategy.
Reporting & Analytics
- Prepare regular paid media performance reports.
- Communicate campaign results, insights, and recommendations to the Marketing Director.
- Use Google Analytics and other analytics tools to understand user behavior and conversion performance.
- Ensure accurate tracking and measurement of campaigns and conversions.
- Help improve attribution and reporting across our different markets and campaigns.
Requirements
- 2+ years of hands-on experience managing paid media campaigns.
- Strong experience with Google Ads and Meta Ads Manager.
- Proven experience managing campaigns with meaningful advertising budgets.
- Strong understanding of campaign structure, targeting, bidding, optimization, and conversion tracking.
- Strong analytical skills and a data-driven mindset.
- Ability to understand business objectives and translate them into effective paid media strategies.
- Experience with Google Analytics / GA4 and conversion tracking.
- Strong organizational skills and attention to detail.
- Ability to manage multiple campaigns, markets, and deadlines simultaneously.
- Comfortable working independently in a remote environment.
- Based in Spain.
- Fluent English is required. Spanish is a plus.
Nice to Have
- Experience with TikTok Ads.
- Experience working with international campaigns, particularly targeting the United States and Latin America.
- Experience in the sports, travel, education, camps, or experiences industries.
- Experience with e-commerce or lead-generation businesses.
- Knowledge of Google Tag Manager and conversion tracking.
- Experience with landing page and conversion rate optimization.
- Experience working with subscription or booking platforms.
- Experience managing multi-market campaigns with different currencies, languages, and audiences.
- Based in Barcelona.
What We Offer
- Opportunity to work with internationally recognized sports brands.
- Remote work from anywhere in Spain.
- Flexible working environment.
- International projects and campaigns.
- Opportunity to manage significant paid media campaigns across international markets.
- Travel opportunities throughout the year.
- Direct impact on the growth and revenue of the business.
- A hands-on role with significant responsibility and room to grow within a fast-growing international sports company.
If you are a data-driven paid media professional who enjoys taking ownership of campaigns and wants to work on international sports brands, we’d love to hear from you.