Paid Media Specialist

Paid Media Specialist

Colombia | Remote | Contractor role | Full-time

Compensation: $2,000–$2,500 USD / month

About the role

Opny is hiring a hands-on Paid Media Specialist to manage, optimize, and improve our paid acquisition efforts across the funnel.

We’re looking for someone with 3–5 years of proven Meta Ads experience, ideally working with high-ticket lead generation in coaching, education, info products, consulting, or professional services.

You’ll start with Meta as the primary channel, owning the day-to-day management of campaigns and using performance data to guide testing and optimization. As our paid media efforts expand, you’ll also support channels such as Google Ads and LinkedIn Ads.

This role is a strong fit for someone who is highly execution-oriented, analytical, and comfortable taking real ownership of paid accounts without needing constant direction.

What you’ll be responsible for

• Managing and optimizing paid campaigns on a day-to-day basis.
• Building, launching, QAing, and maintaining campaigns inside Meta Ads Manager.
• Monitoring budgets, pacing, account health, and performance trends.
• Diagnosing performance issues and determining what should be tested or adjusted next.
• Reporting on full-funnel performance, including qualified leads, booked calls, CAC, and revenue.
• Maintaining strong tracking and attribution across Pixel, CAPI, GTM, GA4, UTMs, and CRM data.
• Analyzing creative performance to identify winning hooks, angles, formats, fatigue, and new testing opportunities.
• Maintaining a clear testing pipeline across campaigns, audiences, landing pages, offers, and creative.
• Expanding into Google Ads and LinkedIn Ads as the paid media function grows.

Creative strategy

You’ll work closely with the Head of Marketing to translate campaign strategy into paid media concepts and tests.

That includes collaborating on:

• angles and messaging
• hooks
• creative formats
• variations
• testing priorities
• performance-driven iterations

You will not be responsible for designing or editing final creative assets.

What we’re looking for

• 3–5 years of proven, hands-on Meta Ads experience.
• Strong understanding of modern Meta advertising, including Andromeda, Advantage+, creative diversification, account simplification, signal quality, and measurement.
• Direct experience managing high-ticket lead-generation funnels where performance is evaluated beyond CPL.
• Experience managing campaigns in coaching, education, info products, consulting, and/or professional services.
• Proven experience running paid campaigns targeting the US and/or Canada.
• Strong English, minimum B2 and ideally C1.
• Strong campaign diagnostics, QA, optimization, analytical, and reporting skills.
• High autonomy and account ownership.
• Hands-on tracking and attribution experience.
• Experience with Google Ads.

Nice to have

• LinkedIn Ads experience.
• GoHighLevel experience.
• Agency experience managing multiple distinct client accounts.