Paid Media Specialist

Benefits: 401(k) Bonus based on performance Competitive salary Dental insurance Free food & snacks Health insurance Opportunity for advancement Paid time off Training & development Vision insurance Are you passionate about supporting business owners and helping them grow? Do you enjoy being the go-to partner who helps clients show up at the right moment and make confident, performance-driven decisions? If so, this role may be a great fit. About Main Line Brands Main Line Brands, LLC is an award-winning multi-brand franchisor headquartered in Charlotte, NC. We support more than 230 franchisees across 500+ markets in the U.S. and Canada. Our portfolio includes Mosquito Authority, Pest Authority, and Fitness Machine Technicians. Our focus is not just growth, but building strong, resilient franchise businesses. We value integrity, accountability, and results, and we operate with a collaborative, high-performance mindset. About the Role The Paid Media Specialist plays a critical role in driving lead generation and local market growth across a multi-brand, multi-location franchise system. This role is responsible for planning, executing, optimizing, and reporting on paid digital media campaigns—primarily across Google Ads and Meta—to support franchisee success while aligning with brand-level strategy and performance standards. This role partners closely with internal marketing, operations and franchise support teams to ensure campaigns are executed consistently, efficiently, and with a strong focus on ROI. The Paid Media Specialist also supports franchisees by translating performance data into clear insights and actionable recommendations. This role is ideal for a performance-driven marketer who thrives in fast-moving environments, values testing and optimization, and can clearly articulate what’s working—and why. Key Responsibilities Paid Media Strategy & Execution Plan, launch, and optimize paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn. Own day-to-day campaign execution, including targeting, bidding, creative testing, and budget allocation. Make data-driven decisions on what to scale, pause, or sunset based on performance. Performance Optimization & Analytics Analyze campaign performance and translate insights into actionable optimizations. Monitor spend, pacing, and efficiency against lead, pipeline, and ROI targets. Partner with analytics teams on attribution and conversion performance. Budgeting & Forecasting Own campaign budgets, forecasting, and performance tracking across channels. Ensure efficient use of spend aligned with growth goals. Collaboration & Innovation Collaborate cross-functionally to identify opportunities and share insights. Champion testing of new ad formats, platforms, and optimization strategies. Qualifications & Experience Bachelor’s degree in Marketing, Business, Analytics, or related field. 3–6 years of hands-on paid media experience across search and social. Strong experience with Google Ads, Meta Ads, and LinkedIn. Proven ability to optimize toward pipeline, revenue, and ROAS goals. Strong analytical and communication skills. Compensation & Benefits Base salary range: $70,000–$90,000 , based on experience and location. Competitive benefits package including health insurance, PTO, and professional development. Growth opportunities as the organization scales. Nice to Have Experience with multi-brand, multi-location, or franchise organizations. Familiarity with marketing automation platforms, CRMs, and conversion tracking. Experience collaborating with agencies or external partners. Flexible work from home options available. Compensation: $70,000.00 - $90,000.00 per year Main Line Brands is an award-winning, multi-brand franchisor headquartered in Charlotte, North Carolina. We are the parent company of Mosquito Authority, Pest Authority, and Fitness Machine Technicians, three nationally recognized service brands built for long-term growth. What sets Main Line Brands apart is not just the strength of our brands, but how intentionally they are built. Each brand is designed around recurring revenue, operational simplicity, and strong local presence, giving franchise owners the tools and confidence to scale profitable businesses in their communities. We believe franchising works best when it is a true partnership. Our role is to provide proven systems, clear playbooks, modern marketing, and responsive support so franchisees can focus on execution and customer relationships. As our franchise owners grow, our brands grow with them. Main Line Brands supports hundreds of franchisees operating across the United States and Canada. More important than our footprint is our commitment to excellence, accountability, and doing right by the people who trust us with their investment. This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to The Mosquito Authority / The Pest Authority Corporate.