Paid Media Specialist (B2B Healthcare Tech)

Job Title: Paid Media Specialist (B2B Healthcare Tech) Reports to: Chief Strategy Officer & Director of Digital Marketing Location: Remote, U.S.* Type: Full-Time, Salaried, Exempt Compensation: $70,000 - $85,000 annual salary range, depending on experience Benefits: Generous PTO, employer-subsidized Medical, Dental, Vision, Disability, Life, HSA/FSA accounts, and 401(k) with 4% employer match About the Company In 2025, through the addition of several new business lines, Sentact expanded to form a truly unique company with the goal of strategically addressing a critical need for healthcare organizations – specifically, offering an integrated suite of solutions to encompass patient safety, quality, experience, and regulatory readiness. From credentialing to peer review, to comprehensive rounding for safety and experience, to clinical analytics, incident reporting and a market-leading patient safety organization, Sentact’s solutions address the pressing operational and regulatory challenges facing healthcare leaders today. And our story is still being written – with the help of our customers. We will continue to evolve as we listen and respond to the needs of our customers, empowering them to reimagine the path to exceptional care. About the Role Sentact is looking for a results-driven Paid Media Specialist to own the day-to-day execution and optimization of our paid advertising programs. You’ll manage campaigns across platforms like Google Ads and LinkedIn Ads (and potentially Meta, Bing, Adroll), partnering closely with Marketing to translate strategy into performance. This role is ideal for someone who loves performance marketing, has strong testing instincts, and can connect campaign data to practical actions that improve efficiency and lead quality. What You’ll Do Build, launch, and manage paid campaigns across Google Ads, LinkedIn Ads, and additional platforms as applicable (Meta, Bing, Adroll). Translate campaign goals and offers (webinars, case studies, demos, content) into targeting, ad structure, budgets, and testing plans. Own weekly optimization: improve CTR, CPC, conversion rate, CPL, and lead quality through ongoing iteration. Manage creative testing in partnership with the marketing team and designer; provide clear feedback based on performance. Coordinate with Marketing on landing page performance and conversion optimization recommendations. Ensure accurate tracking and attribution: Apply and QA UTM conventions (Cometly UTM conventions) Validate conversion tracking and tag behavior (partnering with GTM/analytics owner as needed) Monitor spend pacing and budget allocation; flag risks and opportunities early. Produce clear reporting and insights, with learnings, recommendations, and next tests. Maintain account hygiene: naming conventions, documentation, change logs, and platform best practices. What We’re Looking For 5+ years of hands-on paid media experience (B2B preferred). Strong experience in Google Ads (Search/Display/YouTube as applicable), LinkedIn Ads (Lead Gen + website conversion campaigns), and Microsoft Ads. Demonstrated ability to optimize toward conversion outcomes (not just clicks/impressions). AI forward approach to paid media management Working knowledge of tracking fundamentals: UTMs, pixels, GA4 basics, conversion events, Google Tag Manager collaboration. Comfortable managing multiple campaigns simultaneously with strong attention to detail. Clear communicator. Able to explain performance, tradeoffs, and recommendations to non-specialists. Proactive, test-and-learn mindset with strong ownership and follow-through. Preferred Qualifications Experience marketing to healthcare organizations (providers, systems, quality/safety, HR/workforce, patient experience). Experience with HubSpot landing pages/forms, WordPress, lead routing, and basic funnel reporting. Hubspot certifications are a plus. Experience in Google Ads (Search/Display/YouTube as applicable), LinkedIn Ads (Lead Gen + website conversion campaigns), and Microsoft Ads. Google certifications are a plus. Familiarity with Cometly or similar attribution tooling and UTM frameworks. Experience running retargeting and multi-touch nurture support. Experience collaborating closely with creative resources (design/video) and providing performance-led direction. Experience with dynamic ad and video creation an/or direction for optimizing campaigns. Key Performance Indicators (KPIs) Cost per lead (CPL) and lead quality Conversion rate (landing page & ad platform) CTR / CPC / CPM efficiency Spend pacing and budget utilization Pipeline influence (when tracking is available) Velocity of testing and measurable iteration Nice-to-Have Traits Highly organized and documentation-oriented Curious, analytical, and comfortable working with imperfect data Self-starter who can operate with clear goals and minimal oversight Ability to copywriter * We are unable to employ applicants located in the State of Hawaii at this time Sentact provides equal employment opportunities to all employees and applicants for employment without regard to race, color, creed, ancestry, national origin, citizenship, sex or gender, gender identity or expression, sexual orientation, marital status, religion, age, disability, genetic information, service in the military, or any other characteristic protected by applicable federal, state, or local laws and ordinances.