Paid Media Strategist

Human Marketing is a performance marketing agency that grows businesses profitably. We’re hiring a Paid Media Strategist to own the revenue performance and strategic direction of paid social across a portfolio of accounts. You’ll be the primary paid social voice in client-facing conversations and the bridge between high-level growth goals and on-the-ground execution. You own the strategy, the media plan, and the results — and you're accountable for hitting acquisition targets, not just managing activity. You'll work alongside search strategists, media buyers, account strategists, creative, SEO, web dev/CRO, email/lifecycle, and organic social teams — depending on the account. Human delivers full-service growth programs, and paid social has to operate as part of that system, not next to it. This job is fully remote. Roles & Responsibilities Media Planning & Revenue Ownership Build and maintain the media plan, channel mix, and paid revenue goals for each assigned account Collaborate with search strategists on shared accounts to build cohesive cross-channel media plans Own revenue and contribution margin achievement — accountable for hitting acquisition targets, not just managing activity Thoroughly understand and monitor the Ecommerce Scorecard, Contribution Margin incrementality, and all key aspects of Profit Compass for ecommerce accounts; apply equivalent rigor to lead gen accounts using pipeline and cost-per-acquisition metrics Document, update, and deeply understand all relevant performance metrics (CM, MER, aMER, ROAS, CAC, CPL, pipeline contribution) for each account Proactively identify budget reallocation opportunities and present recommendations before issues surface Strategic Alignment & Collaboration Work directly with Account Strategists and the creative team to align on media plan, KPIs, performance trends, creative direction, client sentiment, and budgets Translate account-level brand objectives into specific paid social channel briefs for media buyers Serve as the paid social voice in client meetings alongside the Account Strategist when performance or strategy needs direct explanation Align with the Director of Acquisition on account health, strategy shifts, and emerging risks monthly Facilitate monthly internal in-depth reviews of paid social health with Account Strategists and media buyers for each account Channel Strategy & Execution Oversight Own the social strategy for each account — platform selection (Meta, TikTok, Pinterest, LinkedIn, etc.), campaign architecture, audience strategy, and bidding philosophy Brief media buyers on campaign goals, KPIs, targeting parameters, and budget pacing; review and approve campaign setups before launch Review buyer performance outputs bi-weekly; identify underperformance early and direct corrective action Maintain platform certifications and stay current on social-specific trends, algorithm changes, and best practices Creative & Testing Direction Work with creative and copy teams to develop high-performing ad concepts; provide clear briefs tied to performance data Own the testing roadmap for each account — ensure an always-on creative testing framework is in place and producing learnable results Document and share creative performance learnings across accounts to accelerate team-wide improvement