Paid Media Strategist (Contract)

About Aspire Aspire is the world’s first word-of-mouth commerce platform that leverages your brand’s ambassadors, influencers, affiliates, customers, user-generated content, and social ads to accelerate marketing results across paid, owned, and earned channels. Since 2014, Aspire’s industry-leading software platform, combined with our award-winning Agency Services team, has served household names such as M&Ms, Keurig, Samsung, HelloFresh, Dyson, and many other high-growth ecommerce companies while paying out $100M to creators around the world. The Role We’re seeking a Paid Media Strategist to join our team on a contract basis (up to 20 hours/week to start). This is a unique opportunity to play a pivotal role in scaling a high-impact service, with the potential to transition into a full-time position as business need grows. This role sits at the intersection of paid media strategy, influencer creative strategy, and campaign execution. You will work directly with clients and internal teams to develop paid influencer strategies that are designed to drive performance, support sales conversations, and scale across a growing pipeline of campaigns. The ideal candidate is not only highly technical in paid media execution, but also deeply strategic in how creator content should be positioned, tested, optimized, and scaled across paid channels. This person should be able to identify what types of creative will work for each campaign, translate campaign goals into actionable ad strategies, and confidently guide clients and internal teams on how to make influencer content perform in paid. What You'll Be Doing: Lead paid influencer creative strategy across campaigns, including identifying the strongest content angles, hooks, formats, and testing opportunities based on client goals, platform best practices, and performance data. Develop paid ad strategies that connect creative, audience targeting, budget allocation, campaign structure, and optimization plans into one clear recommendation for clients. Partner with Sales, Strategy, and Client Services to support new business opportunities, helping shape paid media recommendations that strengthen proposals and help win deals. Build client-facing materials and proposals that make paid media strategy clear, including budget allocations, targeting strategies, and flight schedules. Educate clients on paid media strategy and campaign structure to ensure alignment. Set up and manage campaigns end-to-end, including structure, targeting, creative deployment, and optimization. Analyze and report on performance data, translating metrics like CPM, CPC, CTR, ROAS, and attribution into clear, actionable insights for clients. Collaborate with campaign and account teams to align paid strategy with organic influencer content calendars. Recommend creative formats (e.g., Reels, Stories, Partnership Ads, Whitelisting, Spark Ads) based on platform best practices and campaign goals. What We’re Looking For: Strong strategic background in paid social and creator/influencer content, with the ability to develop creative and ad strategies that drive measurable performance. Proven ability to evaluate influencer content through a paid media lens, identifying what will perform, what needs to be optimized, and how to turn creator assets into effective paid ads. Agency background in paid media (influencer or creator marketing agency experience is a strong plus) Hands-on experience with Meta Ads Manager and TikTok Ads Manager (specifically whitelisting, allowlisting, and conversion-focused campaigns) Strong analytical skills with the ability to translate performance data into clear, actionable insights for clients Self-directed and proactive, with the ability to context-switch across multiple accounts and manage budgets effectively Comfortable owning client relationships, leading strategy conversations, and presenting recommendations directly to stakeholders Familiarity with social commerce is a bonus Equal Opportunity Aspire is proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating a welcoming and inclusive environment for all. Please apply to this role if you feel you are a good fit, regardless of your race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other perceived limiting factor. We welcome applicants from all walks of life.