Paid Search Manager

Company Description

Lead Stack Media is an industry-leading performance marketing network in the personal finance space, generating over 5 million leads every month through SEO, PPC, SMS, and Email traffic sources.

The company partners with trusted lenders to connect consumers with solutions that help them manage and improve their financial well-being. Lead Stack Media uses data-driven strategies to optimize performance across digital channels and deliver high-quality leads to its partners. Team members collaborate in a results-oriented environment with a strong focus on innovation and measurable outcomes. The organization values remote collaboration, accountability, and continuous improvement.

Role Description

The Paid Search Manager is a full-time remote role responsible for planning, executing, and optimizing paid media campaigns across digital platforms to drive high-quality leads and revenue for personal finance offers. Day-to-day tasks include developing media strategies, managing budgets, coordinating campaign launches, and monitoring performance metrics such as CTR, CPA, and ROI. The role involves collaborating with internal teams and external partners to align media plans with business goals, refining audience targeting, and testing creative variations to improve results. The Paid Search Manager will also prepare performance reports, derive actionable insights, and recommend adjustments to enhance campaign effectiveness and scalability. This position requires proactive communication, ownership of results, and continuous testing to keep campaigns competitive in a fast-moving market.

Qualifications

• Strong media planning skills, including budget allocation, channel selection, and campaign forecasting.
• Expertise in media strategy and new media, with the ability to design data-informed, multi-channel paid campaigns.
• Effective communication and public relations abilities to collaborate with internal stakeholders and external partners.
• Experience managing paid campaigns on platforms such as Google Ads, Meta, TikTok, and other performance marketing networks.
• Proficiency with analytics tools (e.g., Google Analytics, platform dashboards) and comfort working with performance KPIs.
• Demonstrated ability to work independently in a remote environment, manage multiple campaigns, and meet deadlines.
• Strong analytical, problem-solving, and optimization skills with a focus on testing and continuous improvement.
• Bachelor’s degree in Marketing, Advertising, Business, or a related field, or equivalent practical experience.