Paid Search Senior Director

About Agital We are a modern marketing collective built for scale, efficiency, and impact. As the parent company, Agital supports three specialized go-to-market agencies—Go Fish Digital, REQ, and WDG—with shared infrastructure, advanced technology, and deeply experienced people, allowing each brand to do its best work. Go Fish Digital makes the complex simple and the simple powerful by uniting strategy, creative, media, and SEO into one seamless engine for growth. REQ connects storytelling, technology, creativity, and digital strategy so ambitious organizations can own what’s next. WDG designs and builds enterprise web experiences that connect with diverse audiences and help organizations adapt to rapid technological change. Together, we operate as one strong, collaborative ecosystem, backed by smart systems, AI-powered capabilities, and a culture of curiosity, where people can grow their careers while shaping how ambitious brands grow in the world. About the role Go Fish is seeking a Sr. Director, Paid Search to lead strategy, performance, and innovation across a portfolio of clients and teams. This role is responsible for driving measurable business impact through paid search while shaping the future of how we approach search in an evolving, automation-driven landscape. As a senior leader, you’ll oversee team performance, guide strategic direction, and serve as a trusted partner to both clients and internal stakeholders. You’ll play a critical role in scaling best practices, unlocking growth opportunities, and ensuring paid search is fully integrated within broader marketing efforts. What You'll Do Strategic Leadership Define and evolve paid search strategy across clients, verticals, and teams Ensure alignment between search initiatives and broader business and marketing goals Establish frameworks for planning, testing, optimization, and measurement Guide investment strategy, including budget allocation and prioritization Performance & Growth Oversee performance across a portfolio of accounts, ensuring goals are consistently met or exceeded Identify and unlock opportunities for growth, efficiency, and scale Build and implement scalable frameworks to solve complex performance challenges Partner on upsell and new business opportunities to drive account and agency growth Innovation & Platform Leadership Stay ahead of industry trends including automation, AI, and signal loss Define how the team adapts to changes in the search and media landscape Evaluate and implement new tools, technologies, and partnerships Foster a culture of innovation and creative problem-solving Team Leadership & Development Lead, mentor, and develop Managers, Sr. Managers, and Directors Design team structures and ensure proper resourcing across accounts Drive consistency in quality, performance, and execution across teams Support career growth, training, and ongoing skill development Client & Business Impact Act as a senior strategic partner to key client stakeholders Influence marketing strategy, investment decisions, and long-term planning Connect paid search performance to broader business outcomes Bring cross-channel perspectives and solutions to solve holistic marketing challenges What You Bring 8–10+ years of experience in paid search or performance marketing and agency experience Deep expertise across Google Ads, Microsoft Ads, and modern search tactics Proven ability to lead teams and manage performance across multiple accounts Strong strategic thinking with a focus on business impact and growth Experience navigating industry changes such as automation and privacy shifts Excellent communication skills with experience presenting to senior stakeholders What Success Looks Like Paid search consistently drives measurable business impact across client portfolios Teams operate with clarity, consistency, and high performance Strategic direction is clear, forward-thinking, and adaptable to industry change Clients view you as a trusted partner, leading to strong retention and growth Innovation and best practices are continuously developed and scaled across teams Bonus Qualifications Exposure to internal P&L management Deep knowledge in Social, Organic, and/or Programmatic Experience with third-party attribution or incrementality tools Experience with TrueClicks Experience with Funnel and data automations + proficient in excel