Paid Search Specialist

Job title: Paid Search Specialist Location: Remote Position Overview Paid Search Specialist The Paid Search Specialist is a role primarily responsible for monitoring, managing, reporting, and supporting planning for paid search programs. This position should have an understanding of the program strategy and objectives to ensure a flawless execution and reporting approach that aligns with campaign goals and objectives. This position accurately executes programs while closely monitoring campaigns and delivering reporting that aligns with and accomplishes our client’s goals and objectives. Ad Operations is not a part of this role, and candidates with only AdOps experience (even if it included Search) do not meet our criteria. The position requires working during U.S. East Coast (Eastern Time) business hours. Expectations: A MUST: ● Minimum (3-5) years of experience independently executing paid search programs through all stages ● Experience in running campaigns for highly regulated industry ● Strong understanding of Search Engine Marketing mechanisms and optimization techniques ● Experience with the US market ● Fluent English – written and oral ● Understanding of metrics and analytical thinking ● Strong attention to details ● Working knowledge of Google Ads, Google Analytics, and Microsoft Office Excel Nice to have, not a strict requirement: ● Working knowledge and experience using Tableau ● Experience in the pharmaceutical/healthcare category ● Working knowledge of SEO concepts and inner workings ● While not required, experience with other biddable media (i.e., Programmatic and Paid Social) is highly valued Note: We are only interested in candidates with (3-5) years of experience INDEPENDENTLY running paid search programs (owning monitoring, reporting, budget pacing and reconciliation, optimization, creating Keyword and Copy Recommendations, and supported planning). They must have very good written and spoken English and be comfortable analyzing and interpreting data. Underscore Marketing is a woman-owned, independent agency specializing in life sciences. Since 2002, we've helped clients gain a competitive edge through bold, data-driven promotional strategies that deliver measurable results. Our team comprises media, strategy, and omnichannel analytics experts who thrive on collaboration, innovation, and results. When you join Underscore, you become part of a dynamic environment where your ideas matter, your growth is supported, and your work helps elevate brands in a competitive healthcare landscape. If you're passionate about making a difference and want to be part of a team that values integrity, creativity, and results, if that sounds like you, we invite you to share. Equal Employment Opportunity Statement Underscore is committed to creating a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other protected characteristic under applicable law. We believe that diversity drives innovation and success, and we welcome candidates from all backgrounds to apply.