Paid Social - Freelance

Paid Social - Freelance Job Overview You will be responsible for managing paid media campaigns across varied clients, with a focus on a campaign for a large online retailer. This contract is initially from now until the end of the year. This role will work closely with our Account Management, Design and Data teams. This role will also assist the larger team to execute paid media strategies, optimise campaigns, analyse data and identify insights. Responsibilities Handling influencer connections & audience creation Briefing paid-optimised edits into design Setup of campaigns and ads across social media platforms Primary focus: Facebook, Instagram, TikTok Secondary: YouTube, Programmatic and others Report to internal parties as well as brand partners on campaign progress Involvement in asset identification and creation, where required Daily monitoring to ensure campaigns are running smoothly and efficiently, and in line with goals and budgets Analysing campaign performance, presenting key findings and proposing solutions/improvements, and implementing such improvements across our campaigns Create internal as well as client-ready reports in both email and presentation format, with a focus on data presentation, analysis and insights Perform consumer and competitive research to understand our clients' landscape, target audience behaviours, and KPIs Skills & Attributes 2-4 years + in paid media, particularly paid social. Facebook, Instagram and TikTok experience is a must Experience in copywriting a plus, but not mandatory Analytical skills and passion for social media Ability to work on multiple projects and prioritise responsibilities and tasks proactively Ability to work efficiently in a fast-paced environment High level of accuracy and attention to detail About Billion Dollar Boy Billion Dollar Boy (BDB) is a global creator agency, using industry-leading tech solutions to deliver integrated, creator-led advertising and end-to-end campaign management. Founded in 2014, Billion Dollar Boy was among the first global influencer agencies and now has offices in London, New York and New Orleans. Since its inception, BDB has partnered with some of the world’s leading brands - including Heineken, King, Nintendo, PepsiCo and L’Oréal - connecting them with more than 10,000 vetted content creators. BDB client campaigns have been awarded at the Cannes Lions, Influencer Marketing Awards, Webby Awards, Shortys, The Drum Awards and Adweek. Our Culture Our mission is to redefine advertising by reflecting culture through the voices of creators, where creativity is democratized, and technology is the driving force behind impact. We champion equity and inclusion, and believe that diversity sparks creativity, problem-solving, and well-being. Along with fostering these values, BDB is committed to being the most innovative creator marketing agency in the world through initiatives like FiveTwoNine and Muse. Our Values We believe one of the biggest issues advertising agencies face is reputational. Our vision is to change that by setting a new standard of advertising with a greater social purpose, where creativity is democratised, and technology drives efficiency and effectiveness. Billion Dollar Boy has identified industry problems and potential solutions, leading to a set of Future Behaviours that should be adopted by every agency to positively change advertising as a whole: Be Fair, Be Transparent - treat everyone fairly, ensure recognition Intentional Inclusivity - Actively listen, value diverse perspectives Champion Curiosity - Be curious, embrace feedback, explore new ideas Own it - Take accountability, be adaptable, lead by example Work for Tomorrow - Make decisions that contribute to a better future for BDB Kindness Over Ego - Lead with empathy, humility, and honesty All other call-outs! Equal Opportunities We encourage employees to be open and confident and appreciate that every member of the team makes a vital difference. Billion Dollar Boy embraces equality, diversity and inclusion and will seek to promote these benefits in all of our business activities. When recruiting new employees or when affording our current employees with opportunities for promotion, it means that we will: Recruit, develop and retain the most talented people, regardless of their background and make best use of their talents; Not discriminate unlawfully against any person; Select the best person for the job in terms of qualifications and abilities. This sets out our approach to equal opportunities and the avoidance of discrimination at work. A part of what we offer at BDB is a considerate suite of competitive benefits, which will be discussed with you throughout the interview process Click here to see the Candidate Privacy Notice . Department Performance Role Paid Media Manager Locations London Remote status Hybrid London About BDB Billion Dollar Boy is an award-winning social agency with Creator Instinct®. We’re here to transform how brands grow in a creator world, inspiring them with sharper strategy and creative work designed for the places where people actually are. Powered by Creator Instinct®, we’ve captured what great creators do naturally & systematically turn cultural energy into commercial impact through structured marketing systems that deliver outcomes. Since 2014, BDB has partnered with iconic brands, including Heineken, Nike, Unilever, PepsiCo, and L’Oréal. Our agency & our work has been recognized by Cannes Lions, Adweek, AdAge, Campaign, The Drum, Webby, Shorty, and The Global Influencer Marketing Awards. We’re enabled by our award winning proprietary technology Companion . Which provides us with better intelligence, greater precision, and helps us prove outcomes. And FiveTwoNine which keeps us connected to qualitative cultural intelligence via a global network of creators. Allowing brands and talent to effectively co-create brand messaging, campaigns, products, and more. LIFE AT BDB We’re a social-first, creator-led agency and that energy runs through everything we do. It’s fast-paced, collaborative and always evolving. You’ll be surrounded by people who care deeply about the work, challenge each other to make it better, and aren’t afraid to think differently. We work hard, support each other, and genuinely enjoy being together - whether that’s through team moments, creative sessions, or celebrating the wins along the way.