Paid Social Media Sr Analyst

JOIN OUR TEAM BetWarrior is a next-generation digital gaming company with a bold mission: to redefine the way people experience sports betting and casino entertainment across Latin America. With a dynamic and diverse team, deep market insights, and cutting-edge technology, we're creating an experience that is personalized, responsible, and always player-first. Great people, bold ideas, and a sharp focus on user experience set us apart Purpose We are looking for a Social Paid Media Sr Analyst to execute campaigns across Argentina, Brazil, and Peru. Meta is the highest-investment channel in the team's portfolio, and this role will have direct ownership over a meaningful portion of the over USD 10M in annual regional paid media budget. Also driving the growth on Tiktok You will be part of a broader team that also operates on Google, and programmatic — which means cross-channel context and shared learnings are part of how the team works. The structure is designed to grow: when new markets open, this role absorbs them without starting from scratch. In this role, you’ll Execute and optimize Meta Ads campaigns (Facebook, Instagram, Audience Network) and Tiktok Ads across Argentina, Brazil, and Peru under the Social Paid Media Lead's direction. Monitor daily performance, identify optimization opportunities, and implement adjustments within agreed guardrails. Manage audience segmentation, creative testing, and funnel-level campaign structure. Coordinate with the Traffic / Ops Jr. for creative logistics and reporting workflows. Contribute to Meta channel strategy discussions and quarterly planning cycles. Scale coverage to new markets as they are activated, within the same channel team structure. What we look for in an exceptional candidate 2–4 years of hands-on Meta Ads or Tiktok Ads experience in a performance marketing environment (e-commerce, gaming, fintech, or similar). Solid understanding of campaign structure (CBO vs. ABO), audience building (custom, lookalike, interest), and conversion optimization. Experience with Meta Pixel, Events Manager, and Conversions API basics. Ability to operate autonomously: you can diagnose and act on a performance issue without waiting for direction. Bonus points if you also have Experience operating across multiple LATAM markets simultaneously. Intermediate-advanced Portuguese or English language skills. Experience in the betting or igaming industries. Familiarity with TikTok Ads or other social performance channels. Basic knowledge of programmatic buying or cross-channel attribution. How we do things The team is fast-moving, collaborative, and demanding, with high standards for quality and a genuine commitment to building something that lasts. We are not looking for someone to fill a seat. We are looking for people who want to grow with the company, take ownership of their work, and be part of building a regional team that operates at a high level across multiple markets. For the right person, this is an opportunity to join at a stage where your contribution is visible, your growth is real, and the path forward is defined by what you deliver. We expect every team member to live our values Accountability & Ownership – Take charge, own your craft Reliability – Deliver with quality and consistency Teamwork – Collaborate, challenge, and grow together Winner Spirit – Compete with purpose and grit Wellbeing – Build a career that energizes you Curiosity & Innovation – Keep questioning. Keep improving