Performance Content Editor (Remote, Part-Time, Contractor — 20 hrs/week)

We are seeking a Performance Content Editor for our client — a fast-growing e-commerce brand selling premium, purpose-built products across Amazon, TikTok Shop, and Shopify. This is a conversion-focused role, not a brand-awareness one. You'll take raw UGC footage and existing brand assets and sharpen them into content built to perform — clicks, swipes, sales. 📌 Key Responsibilities Video Content — TikTok & Meta Ads Edit raw UGC clips into short-form ad creatives for TikTok (9:16) and Meta (feed, story, reel). Cut for hook-first structure — the first 2–3 seconds need to stop the scroll. Add captions, subtitles, and text overlays that reinforce the message. Deliver multiple cuts per asset (different hooks, different CTAs) to enable rapid testing. Maintain a consistent brand tone across every edit — premium, confident, direct. Light motion graphics (transitions, animated text, simple callouts) is a plus. Static Ads — Meta Create static ad creatives in Photoshop, Canva, or equivalent for Meta feed and story placements. Build and iterate on ad formats: product-forward, benefit-focused, social proof. Write or refine short ad copy and CTAs that fit the brand voice. Produce clean, test-ready assets at correct platform specs. Amazon Assets (nice-to-have area, not core) Edit existing listing images (main images, lifestyle shots, infographics) to improve clarity and conversion. Update and maintain A+ Content modules with current product positioning and visuals. Also In Scope File organization — assets named, versioned, and organized. Basic copywriting — punchy headlines/CTAs without needing a copywriter every time. ⚡ Requirements 2+ years editing short-form video for paid social (TikTok and/or Meta ads — not just organic). Proficiency in Premiere Pro, CapCut, or equivalent. Proficiency in Photoshop and/or Canva for static ad creation. Strong understanding of direct-response creative principles — hooks, CTAs, pacing. Proven experience producing multiple variations of the same asset for testing (different hooks/CTAs/angles). Ability to work confidently with raw UGC and turn it into polished, performance-focused ads. Reliable, self-managed, clear communicator on timelines. ✅ Nice-to-Have Amazon listing imagery / A+ Content experience. Light motion graphics (After Effects, CapCut effects, animated overlays). E-commerce/DTC background; familiarity with performance metrics (CTR, CPA). 📄 Portfolio Note Priority given to candidates who can show actual paid ad creatives and explain how they used performance data to iterate — not just showcase reels.