Performance Copywriter

MailerLite is one of the fastest-growing email marketing services. We help more than 1 million businesses around the world stay in touch with their customers. Today, we are a team of more than 170 dreamers, adventurers, and world travelers passionate about what we do and what we believe in. And we are ready for another talented person to join the party. We’re looking for a Performance Copywriter who thinks in terms of ROI and conversion rates, but can still communicate a strong brand personality. Your primary goal is to drive new sign-ups by crafting high-converting digital ads and landing pages, while maintaining our brand voice across all conversion channels including video, email, and website. Why MailerLite? You'll see your words drive real results Your copy won't sit in a backlog - it'll run against real audiences, generate real data, and directly move conversion metrics. You'll grow, develop and evolve As part of a team that's always looking for new, innovative ways to offer value to customers, you'll constantly be experimenting, learning, and trying out new things. You'll take ownership We expect you to take full responsibility and ownership of your tasks. Team leads avoid micromanaging and minimize interruptions so you can stay focused on your assignments. You’ll have experts on hand Whenever you’re stuck, your teammates with a wide range of expertise are ready to help you grow. And they’d love for you to share your knowledge too! You'll pick where you work, every day We embrace the remote culture. Every day you get to choose the environment makes you most productive. You'll have stability We value a stable workplace! MailerLite has been thriving for over 10 years and our year-over-year growth continues to increase. What you’ll work on Conversions driven Search & Social Ad Copywriting: Write high-intent headlines and descriptions for Google Ads (RSA) that improve Quality Score and lower CPA. Craft compelling ad copy for Meta, LinkedIn, and other social platforms. High-Conversion Landing Pages: Design the narrative flow and write the copy for landing pages that maintain “message match” from the ad and convert traffic at each stage of the funnel. Conversion Rate Optimization (CRO): Constantly A/B test headlines, CTAs, and hooks. You’ll analyze performance data to iterate on winning copy and phase out underperforming assets. Multi-Channel Scripting: Write high-impact scripts for both short-form and longer-form video ads. Collaborative Strategy: Work closely with Ads managers and designers to ensure the creative vision aligns with the technical targeting and visual elements. 3–5 Years of Experience: Proven track record in a performance marketing agency or a fast-growing B2B brand. Native English Proficiency: Excellent written and verbal communication skills in English. US Market Competency: Proven experience and deep understanding of the US market. A "Conversion-First" Mindset: You know the difference between "clever" copy and "converting" copy. You understand consumer psychology and triggers. Technical Literacy: Familiarity with Google Ads interfaces, landing page builders, and basic SEO principles. Data Fluency: You aren't afraid of the numbers. You can look at a dashboard, see a high bounce rate, and know exactly how to rewrite the hero section to fix it. Portfolio of Wins: You have a proven track record of success. You can show us campaign metrics, before-and-after copy examples, or case studies that demonstrate a direct lift in conversions. Working hours overlap: At least 4 hours of daily overlap with the CET timezone. What we offer Yearly gross salary: From $50,000 per year, with final compensation based on experience and qualifications Remote-first culture: Our team works remotely from around the world International health insurance: Provided with coverage in most countries, with a monthly payout available in select countries where coverage is limited Company-paid retreats: Once a year, we gather for a week to work, learn, and have fun together 31 days of vacation (including public holidays): We encourage you to unplug and recharge! 12 paid sick days: For your physical and mental well-being, no doctor's note required. Parents can use them to care for their sick children 4 creative days: One paid day off per quarter to do something creative and fun 12 parental days: Enjoy one paid day off each month to treasure time with your children Parental leave: 100% paid leave when welcoming a new child through birth (3 months maternity, 1 month paternity) or adoption Parenting budget of $1000: A $1000 special gift to celebrate the arrival of your little one, whether through childbirth or adoption Joy Budget: Annual allowance to spend on what brings you joy, starting at $1,000 per year and increasing over time MacBook and other tools: These help you to do your job efficiently --- Questions: - Full name - Email address -

We're thrilled to have you here!

Instead of the traditional CV and lengthy cover letter, we'd love to get to know you better through a creative Newsletter.

💌 Newsletter

1. Get a MailerLite account
   You can sign up for free here.
   Verify your email and request account approval by completing your profile. Make sure to select 'Job application for MailerLite' in the 'What industry are you in?' field. Without this, your account won't be approved.
   
   
2. Create a newsletter about YOU
   In your MailerLite account, go to "Campaigns" and create a newsletter that answers the questions below.

📝 What to include in your newsletter

• Share 2 examples of ad copy you’ve written that drove measurable performance. Include the platform, the result (CVR, ROAS, CTR, or CPA impact), and what you were testing.
• Share a landing page you wrote. What was the conversion goal, and how did it perform?
• Which performance metrics do you treat as your primary scoreboard, and why?
• Do you have professional experience writing copy for a US audience?
• Feel free to share something that sparks joy in your life. ✨ It can be a photo or a favorite song. If you want to make a whole film and share it, this is the right place. Go crazy!

📋 Instructions to send in your newsletter:

• Once it's ready, copy the preview URL of the newsletter to the "Newsletter URL" box below
• You'll find this URL in the editor under "Preview and test" and then "Preview mode."
• Unleash your creativity and harness the power of the MailerLite app to show us who you are! 🤩

*We'll only consider applications that are complete and include a newsletter URL.

Looking forward to your application!

- Newsletter URL - Please answer this question using the video format (max 3 minutes): Why do you want to work with MailerLite? - Your up-to-date LinkedIn profile - Where are you based in? - How did you hear about this position? - Have you worked remotely before? If yes, what challenges have you faced? - What is your availability to start? - Your yearly gross salary expectations -

Thank you for applying! 🎉

We’re excited to hear from you and will get back to everyone, regardless of the outcome.

Please note that, due to the high number of applications, we may not be able to provide detailed feedback on your application at this early stage.

Hiring journey for this role: General Hiring Process

Thank you, and good luck!

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