Performance Creative Strategist / Graphic, Video & AI Designer

About Direct Meds At Direct Meds, we prioritize care, trust, and solutions that focus on the individual. Headquartered in Salt Lake City, Utah, we are a fast-growing national team passionate about transforming the way people access the care they need. If you're driven by purpose and excited by growth, Direct Meds is the place to be. Performance Creative Strategist / Graphic, Video & AI Designer Full-Time | Fully Remote | Hiring ASAP About the Job Position: Performance Creative Strategist / Graphic, Video & AI Designer Employment: Full-time Location: Fully remote Schedule: Primarily U.S. business hours, with flexibility as needed Reports to: VP Creative / CMO Base Salary: $60,000–$84,000 + breakout performance bonuses at various milestones. Note: The base salary listed above represents a good-faith estimate of the minimum and maximum target for this position. Actual compensation offered may vary depending on the candidate's geographic location, job-related skills, experience, and education. We’re hiring a Performance Creative Strategist / Graphic, Video & AI Designer for a fast-growing DTC supplement brand. This is a performance marketing role, not a traditional design or social media position. You’ll be responsible for leading the creative strategy behind paid acquisition across multiple products, working closely with media buyers and video editors to develop, test, analyze, and scale winning creative. This Is NOT A social media content role A traditional brand design role A junior media buying role We’re looking for someone who has already helped create winning paid-social concepts in supplements, health, wellness, beauty, nutra, or a similar direct-response category. You should understand: Meta creative strategy Awareness levels Hooks, leads, mechanisms, and belief shifts UGC, statics, VSLs, advertorials, PDPs, and presells How to study winning ads and identify the underlying pattern How to brief editors and designers How to work within a creative pod alongside media buyers and video editors How to read performance data, identify winners, and iterate quickly How creative impacts Meta performance and scaling You’ll work with existing media buyers and editors. Your job is to lead the creative system: research, angles, briefs, feedback loops, testing priorities, and winner iteration. What We’re Looking For You must already have a portfolio of performance creative work. Our ideal candidate has: Experience in DTC supplements, health, wellness, beauty, nutra, or a similar direct-response category Experience with concepts that have spent $100K+/month or more A track record of creating ads that drove actual paid acquisition — not just attractive content A strong understanding of Meta buying and how creative impacts scaling The ability to manage a creative pod without constant founder hand-holding Experience turning customer research, reviews, competitor ads, and offer insights into winning ad concepts Strong copywriting instincts Excellent visual design skills A very good grasp of AI creative and research tools The ability to think strategically rather than simply execute assignments You should be self-motivated. You don’t wait for someone to tell you what to work on — you identify opportunities and create them. What You’ll Be Responsible For Building weekly creative angles for up to 4–8 products Developing 10–20+ new creative concepts/angles per week Researching competitor ads, reviews, Reddit, TikTok, YouTube, and customer psychology Creating high-converting static and video ad briefs Creating concepts for advertorials, listicles, PDPs, and ad VSLs Matching creative angles to the correct landing page and offer Working directly with media buyers to analyze what is working Briefing video editors and other creative resources Iterating winning concepts into new hooks, formats, angles, and page concepts Identifying weak ideas and killing them quickly when the data says to Creating larger production briefs including scripts, budgets, production details, and creative direction Using AI and other creative tools to increase speed and output without sacrificing strategic thinking What We’re Not Looking For Do not apply if: You only manage campaigns but don’t understand creative strategy You need the founder to tell you every angle You have no examples of performance creative tied to spend or sales You’ve never worked within a real paid-social feedback loop Your experience is primarily organic/social content You’re primarily a brand designer without direct-response experience You’re an agency trying to sell services Preferred Skills & Tools You should be comfortable using: Meta Ads Manager Meta Ad Library TikTok Creative Center Google / YouTube Reddit Adobe Creative Suite Canva AI creative and research tools monday.com Core Skills Performance creative strategy Graphic design Video creative AI-assisted creative production Copywriting Direct-response marketing Creative research Organization Fast-paced execution Self-management Data-driven iteration We have a proprietary AI tool that you’ll be expected to use. You should be comfortable communicating with AI tools effectively and know how to provide the direction, inputs, and creative judgment needed to get strong results. Compensation Base Salary: $60,000–$84,000 per year, depending on experience. Performance Upside: 2–4% of qualified ad spend from winning concepts you originate, plus breakout performance bonuses at various milestones. If you can consistently create concepts that scale, this can become a very high-upside role. We are happy to pay exceptionally well for creative that drives exceptional results. You should be comfortable developing 10–20+ new creative concepts and angles per week across 4–8+ products, including both static and video creative. You can use AI or whatever creative tools you believe will produce the best result. You’ll also be responsible for developing creative briefs for larger productions that require scripts, budgets, production details, and creative direction. How to Apply Apply Here We’re looking for someone who can think, create, test, learn, and scale — not someone who simply waits for a brief. If you know how to turn customer psychology and performance data into creative that drives purchases, we want to hear from you.