Performance Marketing Analyst (Contractor)

Contract Overview: Balsam International Unlimited Company – Philippine Regional Operating Headquarters (hereafter “ Balsam International ” or “ Team Manila ”) is looking for an individual independent contractor to take on the role of Performance Marketing Analyst. This role involves providing support for day-to-day tasks across Performance Marketing channels such as PPC (Google and Bing) and Paid Social (Meta and Instagram). The role is focused on compiling and analyzing campaign data, preparing performance reports, supporting account audits, creating and monitoring paid ads, coordinating campaign workflows, and delivering insights that inform optimization strategies and support revenue and efficiency goals. This contractor position is intended for individuals who can accurately execute assigned tasks and build practical channel knowledge while working under the guidance of experienced team members. Important Note: If you do not have an Upwork account yet, please don't create one until we instruct you to do so. Key Deliverables These are the primary outcomes expected from this role: Data Reporting & Analysis Compiles and consolidates data from platforms including Google/Bing Ads, Meta Ads Manager, Google Analytics, Google Campaign Manager, and other relevant tools to monitor performance, ensure data accuracy, create report insights, and support data-driven optimization decisions. Prepares weekly, monthly, and ad hoc reports summarizing key metrics such as CR, CTR, CPA, ROAS, campaign outcomes, and actionable insights. Maintains and updates dashboards to support management reviews, business reviews, and internal check-ins. Provides regular updates on various performance metrics to Performance Marketing leads, highlighting key drivers, trends, opportunities, areas for improvement, and recommended next steps. Supports preparation of data and analysis for team discussions, campaign reviews, and optimization planning. Accounts Management, Review, and Audit Campaign management and audits to identify areas for improvement and optimization. Reviews account setup, platform recommendations, product feeds, campaign settings, and other items to ensure they are properly set up. Documents issues, irregularities, findings, or opportunities identified during audits and escalates to senior leads as needed. Tracks and logs account spend, marketing spend, and campaign changes to ensure campaigns are delivered within budget allocations and reporting requirements. Monitors and regularly updates Expense Metric files. Ad Creation and Monitoring Proposes ad copies for paid ads, including search and paid social ads, that effectively convey brand messaging. Requests and reviews translated copy/assets with the Localization team. Creates and uploads finalized ads on channel platforms. Implement sale changes and campaign updates as needed. Responsible for maintaining and updating ad copy feeds for deployment across multiple marketing platforms as required. Conducts sample searches and ad checks to ensure ads appear as expected and accurately. Project Coordination and Documentation Manages the ClickUp workflow for creative asset requests, ensuring proper documentation, prioritization, and coordination to support seamless campaign execution. Tracks deliverables and deadlines to ensure timely campaign and sale launches. Develops and maintains structured documentation of campaign processes, timelines, and standard operating procedures to support consistency, scalability, and knowledge sharing. Provides administrative support to senior leads as needed. Market Understanding and Audience Research Conducts competitor benchmarking and reviews industry best practices in digital marketing. Assists in researching target audience behavior, preferences, and emerging digital consumption trends. Contributes insights to refine segmentation and targeting strategies. Other Duties and Responsibilities Supports company culture by participating in team-building events and activities. Performs ad hoc tasks and other duties that may be assigned from time to time to support the function, team projects, and training activities. What we're looking for: Graduate of any Bachelor’s Degree, with the ability to demonstrate strong analytical and quantitative skills. Fresh graduates are welcome to apply. Experience in Digital Marketing, particularly in Paid Social Media and PPC, is a strong advantage. Familiarity with ClickUp or similar project management tools; prior experience is a plus. Ability to use or explore AI tools (e.g., ChatGPT, automation tools) to support campaign optimization, analysis, and reporting. Willingness to learn, adapt to new tools/processes including AI tools, and develop new skills. Comfortable using MS Office applications (Outlook, Word, Excel, PowerPoint). Ability to follow instructions, promptly complete assigned tasks, and work collaboratively with a team. Organized with great attention to detail and a strong commitment to accuracy. Good organizational skills and the ability to manage multiple tasks, priorities, and timelines with accuracy and consistency. Good written and verbal communication skills. Responsive and proactive, with the ability to adapt quickly and deliver tasks efficiently. Note: The scope of work will be agreed upon in advance and may be updated through mutual agreement via Upwork. Individual independent contractors maintain control over how deliverables are completed. Location: This role is open to individual independent contractors located in Metro Manila, Bataan, Batangas, Bulacan, Cavite, Laguna, Pampanga, Rizal, and Tarlac. Our must-have: Fast, reliable DSL, Fiber, or Broadband connection (not mobile or broadband stick) as the primary internet connection with a minimum actual speed of 50MBPS ; Personal laptop and a backup device; and Must be willing to engage via the Upwork platform. Important Notes: Independent Contractor Role: This engagement does not create an employer-employee relationship. Individual independent contractors are responsible for their own taxes, insurance, and benefits. Billing & Tracking: All time/work is logged and paid via Upwork Hardware: Individual independent contractors use their own equipment Work Hours: Flexible schedule based on agreed-upon deliverables and timelines Hourly Rate: 5.92 USD/hour, non-negotiable