Performance Marketing Graphic Designer

Performance Marketing Graphic Designer Location: [Remote / Hybrid / On-Site — San Diego] Type: [Full-Time / Contract] Team: Creative Reports to: Creative Manager About the Role We're a performance-driven creative team building paid social and direct-response content for fast-growing DTC and ecommerce brands. Our ads are measured against real numbers — and our static creative carries just as much of that load as our video. We're hiring a Performance Marketing Graphic Designer to own static ad creative across Meta, Google Display, and Native platforms. You'll design thumb-stopping statics, build out high-volume variations to test hooks and angles, and treat every ad as a conversion problem to solve — not just a layout to make pretty. The goal is simple: statics that win at the auction and scale. If you understand why one headline-and-image combination crushes while a more "designed" version flops — and you've got the data instinct to know the difference — this role is for you. And if you can code, you'll have room to build things most designers can't. What You'll Do Design high-converting static ads for Meta (Facebook/Instagram), Google Display, and Native platforms — optimized for thumb-stop rate, CTR, and ROAS, not just visual polish. Produce creative variations at volume — multiple hooks, headlines, layouts, and angles per concept so the media team always has fresh statics in rotation for testing. Master the direct-response static formats that actually perform: native/editorial-style ads, advertorials, before/after, comparison charts, social proof and review layouts, infographic ads, and UGC-style statics. Win the feed in the first glance with strong visual hierarchy, punchy headlines, and design that communicates the value prop instantly. Use AI image tools (Midjourney, Firefly, DALL·E, Ideogram, or similar) to expand concepting speed and generate assets, backgrounds, and variations. Work the data. Review creative performance (CTR, CVR, ROAS, thumb-stop rate) and iterate your designs based on what's actually converting. Collaborate closely with media buyers, strategists, and copywriters on audience insights, product positioning, and funnel strategy. Stay current on platform specs, ad formats, design trends, and ad-policy/compliance requirements across channels (including health-adjacent advertising standards where relevant). Coding / HTML — A Big Plus This isn't required, but it's a real differentiator and you'll get to use it: Build HTML/CSS ad components , end cards, and interactive units. Design and code advertorials, sales pages, and landing pages that match the ad creative and convert. Create templated, dynamic systems so static variations can be produced at scale instead of one-by-one. HTML email design and build. If you live in Figma and are comfortable in code, tell us — it moves you to the top of the stack. What Success Looks Like First 30 days: You're shipping clean, on-brief static ads with fast turnaround and learning our brands, accounts, and creative testing process. First 90 days: You're independently producing testable static variations across formats and proposing hooks and angles based on what the data is telling us. Ongoing: Your statics consistently produce winners that scale — and you can point to the metrics that prove it. What You Bring 2–4 years designing static creative for paid social and performance marketing (agency or in-house DTC/ecommerce experience strongly preferred). Expert command of Figma and the Adobe suite (Photoshop, Illustrator), plus hands-on experience with AI image generation tools. A real understanding of direct-response advertising — hooks, angles, offer structure, visual hierarchy, and the psychology of what makes someone stop scrolling and click. Channel fluency: you've designed specifically for Meta Ads Manager, Google Display, and Native networks, and you understand the spec and behavior differences between them. Speed without sloppiness — you thrive on quick turnarounds, high output, and iterative testing cycles. A portfolio of high-performing static ad creative, ideally with the campaign results or metrics to back it up. Bonus Points HTML/CSS and front-end coding ability (see above — this is the big one). Familiarity with advertorial, sales page, and landing page design. Light motion or animated static (GIF/HTML) experience. Knowledge of A/B testing frameworks and creative optimization cycles. A track record collaborating directly with media buyers, performance marketers, and copywriters.