Performance Marketing Lead

KodeKloud is a fast-growing EdTech SaaS company dedicated to transforming the way businesses and individuals upskill in DevOps, Cloud Computing, and AI through hands-on, real-world labs. Trusted by over 1.5 million users worldwide and ranked #4 on the Straits Times’ list of fastest growing companies in 2024, KodeKloud champions a remote-first workforce, allowing team members to work from anywhere. We are passionate about creating a culture of learning, collaboration, and growth. Role Overview We’re hiring a Senior Performance Marketing Lead to own KodeKloud’s paid growth end to end, from strategy and budget allocation to P&L across Google, Meta, and experimental channels. This is a high-ownership role for someone who can architect paid from the ground up and hold the line on ROAS while scaling spend efficiently. 6+ years in performance or paid marketing, with hands-on ownership of Google and Meta at scale, and ideally experience with experimental channels like Reddit and X. Proven track record of hitting and stabilizing ROAS and CAC targets while managing significant paid budgets with direct P&L accountability. Deep expertise in account architecture, audience segmentation, and full-funnel campaign design across awareness and conversion. Strong analytical skills across forecasting, attribution, budget pacing, and reporting to leadership. Comfort partnering with creative, content, and product teams to turn briefs into high-performing campaigns. Experience marketing to engineers, DevOps, Cloud, or AI practitioners, or to technical or SaaS audiences, is a strong plus. Own end-to-end paid strategy, budget allocation, and P&L across Google, Meta, and experimental channels such as Reddit and X, with accountability for a stabilized 3 to 4x ROAS. Rebuild the paid account architecture from scratch, including logical campaign structuring, audience segmentation, and clear separation of awareness versus mid-funnel conversion campaigns. Lead the agency-to-in-house transition, taking over the current agency’s scope and building internal processes, playbooks, and reporting from the ground up. Set and monitor the core metrics, including ROAS, CAC, paid sign-ups, and mid-funnel conversion, and report forecasts and results to leadership on a regular cadence. Run structured experimentation on new channels, audiences, and formats, cutting what doesn’t hit the ROAS bar and scaling what does. Partner with content, design, product, and lifecycle teams to align paid campaigns with launches, offers, and the broader funnel. Own landing page and conversion strategy for paid traffic, working with design and web to lift conversion rates and reduce CAC. Own the paid creative testing loop, systematically experimenting with hooks, formats, visuals, and messaging angles, then scaling the variations that lift ROAS and retiring fatigued ones. Partner with design and content to keep a steady pipeline of fresh ad creative, using performance data to guide each new round of concepts and iterations. Manage budget pacing across channels, forecasting spend and reallocating toward the highest-performing campaigns. What Success Looks Like Paid channels deliver a stabilized 3 to 4x ROAS with predictable, efficient CAC. The paid function is fully in-house, with clear processes, playbooks, and reporting owned by the team. Budget is consistently allocated toward the highest-performing channels, campaigns, and formats. New channels and experiments are tested rigorously, with winners scaled and underperformers cut quickly. Leadership has clear, reliable visibility into paid forecasts, spend, and results. 100% remote culture – work from anywhere, anytime. Be part of a mission-driven company helping millions upskill in DevOps, Cloud, and AI through hands-on learning. Opportunity to shape the voice of a fast-growing global brand. Collaborative, fast-paced, and creative work environment.