Performance Marketing Lead, Paid Search

Who We Are O Positiv Health is a Los Angeles-based women’s health company on a mission to support women through every stage of life—from their first period to well beyond their last. Since launching in 2018, O Positiv has reshaped the women’s health space, tackling long-overlooked issues with innovative, science-backed products and boldly breaking taboos along the way. Our growing portfolio spans PMS & hormone balance, vaginal & urinary health, digestion, menopause, and conception support—offering vitamins, supplements, and personal care products that women trust. Today, O Positiv products are sold nationwide at Target, Walmart, CVS, Meijer, Amazon, TikTok Shop, and OPositiv.com . We’re proud to hold the #1 Vaginal Probiotic nationwide and multiple top-performing products across major wellness categories. We are scaling fast and shaping the future of women’s health. Our team combines an entrepreneurial spirit with a passion for innovation and a commitment to impact. Join us, and you’ll have the opportunity to grow alongside a company that’s making a real difference. Your Role The Performance Marketing Lead is a versatile, hands-on operator who partners across our growth org to drive efficient customer acquisition. They work cross-functionally across performance marketing channels and the broader marketing team to execute campaigns, support strategic initiatives, and help scale what's working from paid social to SEM to SMS/Email. This is a high-impact role for someone who thrives in collaborative environments, brings strong opinions backed by data, and is energized by working across multiple channels rather than being siloed in one. We are looking for someone who is hyper-analytical and data-obsessed, with a positive, entrepreneurial spirit. The ideal candidate can assist in day to day management and execution as well as help own the performance & strategy of paid media channels (paid social, SEM, email/SMS, etc) while working with multiple stakeholders. The Performance Marketing Lead reports to the VP of Growth and will work cross-functionally within the organization to further expand performance marketing efforts, strategy, and optimization. Responsibilities and Duties Contribute to performance marketing strategy: bring fresh perspective and identify untapped opportunities to drive customer & revenue growth while achieving CAC & scale targets Build, optimize, and manage strategy for campaigns in Meta, Google, TikTok, Pinterest, Snapchat, and other paid channels Test campaign structure, creative, and data-driven campaign strategies to continuously improve and refine performance Efficiently use analytics tools (GA4, Shopify, Claude) to track KPIs, develop actionable insights and present findings to stakeholders Stay close to platform changes, ad format updates, and industry trends, and share learnings across the team. Provide flexible bandwidth across channels so the team can move faster, test more, and respond to opportunities as they emerge. Partner with creative, retention, and e-commerce to build tactics, creatives, and UX improvements that drive higher AOV/LTV & CVR Consider omni-channel impact of performance marketing efforts and utilize these insights to direct performance marketing strategy Qualifications and Skills Experience: Experience in a Direct Response CPG Brand whose majority of revenue comes from eCommerce 3-5+ years required experience in a Performance Marketing, managing a high volume of campaigns and/or channels Expertise in Meta with knowledge or high level of interest in all performance marketing channels Data-driven with strong Excel, analytical skills, and proficiency with Google Analytics required Strong, clear, timely communicator who tailors the message and cadence to the audience Budgetary experience including proven optimization for strong CPA/CAC goals required Interpersonal: Strong leadership & communication skills: listen, mentor, and teach by example Ability to manage multiple moving pieces Strong time management and prioritization skills Adaptable to learning new social platforms and advertising technologies Thoughtful and self-reflective, willingness to learn Team-player, hard-working, organized, and goal-oriented Excitement for startups and building from the ground up Additional Preferred Experience and Skills: Startup and/or e-commerce experience is a plus Experience navigating healthcare or restricted advertising spaces is a plus Experience with Claude and performance report automation/dashboard creation is a plus Applicants must be currently authorized to work in the United States on a full-time basis. Hours and Compensation The anticipated base compensation range for this role will be $110,000 - $130,000 annually. Compensation will be commensurate with the candidate’s experience and local market rates. Job Type: Full-time Pay based on prior experience Position will be based out of Santa Monica, Los Angeles - in person (Mon-Thurs in office/Friday remote) Benefits & Perks Flexible PTO, Sick Days, and Wellness Days Monthly Social Hours Medical, Vision, and Dental Coverage 401K with matching $50/month Fitness Reimbursement + Up to $1,800 in annual wellness benefits An environment of collaboration, high performance, & respect amongst all employees and managers Click here to view our Applicant Privacy Policy . O Positiv is proud to be an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. O Positiv believes in the power of building a diverse and culturally inclusive team. We seek candidates from all backgrounds to join our teams. We're driven to build a workplace based on inclusive behaviors and equitable systems, where all employees can bring their authentic selves, feel engaged, and share their perspectives as a valued member of O Positiv.