Job Description
This is a remote position.
The Performance Marketing Manager is responsible for developing and executing data-driven digital marketing strategies that drive customer acquisition, revenue growth, and business expansion. This role manages paid advertising campaigns across Meta, Google, and TikTok while continuously optimizing campaign performance to maximize return on investment (ROI).
The ideal candidate is analytical, strategic, and results-oriented, with strong experience in paid media, marketing analytics, conversion optimization, and growth marketing.
Key Responsibilities
Marketing Strategy
Develop comprehensive digital marketing strategies aligned with business growth objectives.
Create customer acquisition plans to support revenue growth and market expansion, including expansion into the United States.
Identify target audiences, customer personas, and growth opportunities.
Recommend new marketing initiatives based on industry trends and competitive analysis.
Paid Advertising Management
Manage and optimize advertising campaigns across:
Meta (Facebook & Instagram Ads)
Google Ads
TikTok Ads
Responsibilities include:
Campaign planning and setup.
Budget allocation and management.
Audience targeting and segmentation.
A/B testing of creatives, messaging, and landing pages.
Performance optimization to improve ROI and ROAS.
Customer Acquisition & Revenue Growth
Develop strategies to increase qualified leads and customer acquisition.
Optimize marketing funnels to improve conversion rates.
Identify opportunities to increase customer lifetime value (LTV).
Support sales and business development initiatives through effective digital marketing campaigns.
Campaign Performance & Analytics
Monitor campaign performance using key marketing metrics and KPIs.
Analyze data to identify trends, opportunities, and areas for improvement.
Prepare regular performance reports with actionable recommendations.
Track metrics such as:
Cost Per Acquisition (CPA)
Return on Ad Spend (ROAS)
Click-Through Rate (CTR)
Conversion Rate
Customer Acquisition Cost (CAC)
Revenue generated
Content & Creative Collaboration
Collaborate with designers, content creators, and video editors to develop high-performing marketing assets.
Provide creative direction for ad copy, graphics, videos, and landing pages.
Ensure all marketing materials align with brand guidelines and campaign objectives.
Market Research & Competitive Analysis
Research competitors and industry trends.
Monitor changes across Meta, Google, and TikTok advertising platforms.
Identify opportunities to improve campaign effectiveness and market positioning.
Communication & Collaboration
Participate in regular strategy meetings with stakeholders.
Present campaign results, insights, and recommendations.
Collaborate closely with sales, creative, and leadership teams to achieve business goals.
Maintain proactive communication regarding campaign progress, challenges, and opportunities.
Requirements
Qualifications
Proven experience managing paid advertising campaigns on Meta, Google, and TikTok.
Strong understanding of performance marketing and digital advertising.
Experience with customer acquisition, lead generation, and revenue growth strategies.
Proficiency in Google Analytics and advertising platform dashboards.
Strong analytical, reporting, and problem-solving skills.
Excellent communication and project management abilities.
Ability to manage multiple campaigns simultaneously while meeting deadlines.
Preferred Skills
Meta Ads Manager
Google Ads
TikTok Ads Manager
Google Analytics (GA4)
Conversion tracking and attribution
Marketing automation platforms
A/B testing and experimentation
Funnel optimization
CRM integration
Data visualization and reporting
Budget management and forecasting
Willing to work US Timezone
Benefits
Work Location: Remote